Talent Branding Leader

About the Role:

As a Talent Branding Lead at Microland, a global pioneer in IT Infrastructure services, you will play a critical role in defining and elevating our employer brand across markets and business units. You’ll partner with global teams to attract high-impact tech and business talent by telling compelling stories about our people, innovation, and culture. Your work will shape how current and future candidates see us as an employer of choice in a competitive tech landscape.

Key Responsibilities:

• Employer Branding Strategy:

• Develop and execute a data-driven global employer branding strategy aligned with our talent acquisition roadmap, workforce planning, and DEI goals.

• Content Creation & Storytelling:

• Collaborate with internal stakeholders and creative partners to produce high-quality content—videos, blogs, testimonials, social assets—that highlight our technology, teams, and mission-driven culture.

• Digital & Social Media Management:

• Manage and grow our employer brand presence on LinkedIn, Glassdoor, Stack Overflow, GitHub, Instagram, YouTube, and other relevant platforms.

• Brand Campaigns & Events:

• Design and lead digital campaigns, career site enhancements, and branding activations at events (e.g., tech conferences, university career fairs, women in tech events).

• Employee Advocacy:

• Launch and maintain employee advocacy programs that empower teams—especially engineering, product, and design—to share authentic stories and innovations.

• Data & Insights:

• Track brand performance using analytics tools (e.g., LinkedIn Insights, Google Analytics, Sprout Social). Use insights to iterate and optimize campaigns.

• Cross-functional Collaboration:

• Work closely with Talent Acquisition, Marketing, DEI, Internal Comms, and HRBPs to ensure a consistent and inclusive employer brand across all touchpoints.

Qualifications:

• 8+ years in employer branding, talent marketing, digital communications, or related roles in a fast-paced, tech-driven environment.
• Management degree from a reputed institute majoring in Human Resources, Marketing or Communications is preferred
• Strong portfolio of employer brand initiatives or campaigns.
• Deep knowledge of branding platforms and social media relevant to the tech industry.
• Proven ability to work across global teams and navigate matrixed enterprise structures.
• Skilled in content strategy, creative briefing, and managing vendors or agencies.
• Excellent communication, storytelling, and project management skills.

Preferred Qualifications:

• Experience with branding tools and platforms such as LinkedIn Talent Insights, Glassdoor for Employers, Phenom, Beamery, etc.
• Familiarity with ATS/CRM systems like Workday, Greenhouse, SmartRecruiters, Zwayam etc.
• Prior experience branding for technical audiences (IT services, engineering, product, data science, etc.).
• Global or regional branding experience (APAC, EMEA, NA) is a plus.

Why Join Microland?

• Join a global leader at the forefront of AI, cloud and enterprise technology.
• Collaborate with some of the brightest minds in the industry.
• Help us tell a story of innovation, inclusion, and impact that resonates worldwide.
• Enjoy a culture that values curiosity, collaboration, and continuous learning.