Sr. Digital Marketing Specialist

Job Description

We are looking for a highly motivated and skilled Sr Digital Marketing Specialist with 5 years of proven experience in SEO , SMO , Google Ads , and conducting SEO audits . The ideal candidate should possess a solid understanding of digital marketing strategies and tools, with the ability to plan, execute, and optimize campaigns for maximum ROI and brand visibility. Key Responsibilities: Plan, execute, and optimize SEO strategies to increase organic search visibility and website traffic. Conduct thorough SEO audits and provide actionable recommendations to improve site performance. Manage and update WordPress websites, ensuring strong UX/UI and technical SEO compatibility. Develop, run, and optimize paid advertising campaigns using Google Ads (Search, Display, Shopping). Analyze performance metrics and prepare regular reports to assess campaign effectiveness. Stay up-to-date with digital marketing trends, algorithm updates, and best practices. Collaborate with content creators, developers, and marketing teams to align efforts with business goals. Required Skills & Qualifications: 3–5 years of proven experience in digital marketing. Proficiency in SEO tools (Ahrefs, SEMrush, Google Search Console, etc.). Hands-on experience with WordPress content management and optimization. Google Ads certification is a plus. Strong analytical skills and experience with Google Analytics, Tag Manager, and other tracking tools. Solid understanding of on-page, off-page, and technical SEO. Excellent written and verbal communication skills. Ability to work independently and manage multiple projects simultaneously. Preferred Qualifications: Experience with email marketing, social media advertising, or conversion rate optimization. Familiarity with HTML/CSS for light site edits is a plus. Knowledge of other CMS platforms and marketing automation tools. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹30,000.00 per month Schedule: Fixed shift Morning shift Supplemental Pay: Performance bonus Yearly bonus Education: Bachelor's (Preferred) Experience: SEO: 5 years (Required) Digital marketing: 5 years (Required) License/Certification: Fundamentals of digital marketing (Preferred)