Software Marketing & Communications Product Marketer

Introduction

Your Role And Responsibilities

Your Primary Responsibilities Include

• Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data
• Identify opportunities, distinctive competencies, and positioning for IBM software products
• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings
• Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings
• Work across sales, product management, development, and design to effectively position IBM's software products
• Stay active in customer conversations at events or in the field and online
  

Preferred Education

Required Technical And Professional Expertise

• 8-10 years of marketing experience, at least 4 years of product marketing experience
• Experience with funnel analysis
• Experience launching B2B products
• Experience working with sales, and building assets to support seller enablement
• Experience working with product management to launch new products
  

Preferred Technical And Professional Experience

• Strong analytical and strategic thinking abilities to assess market trends and competitor positioning
• Excellent storytelling and messaging skills to translate complex technology concepts into compelling narratives
• Experience in demand generation strategies and digital marketing campaigns