Social Media Marketing Specialist

Job Summary: We are looking for a dynamic and results-oriented Social Media Marketing Executive to manage and enhance Shogan presence across social media platforms. Based in our Coimbatore office, this role involves developing and executing social media strategies to increase brand awareness, engage our community, and drive growth. This is a dedicated work-from-office position.

If you're passionate about creating engaging content and driving online growth for our websites across various social media channels, including Facebook, YouTube, Twitter, Instagram, LinkedIn and more, then this role is perfect for you.

Responsibilities

• Manage and oversee social media platforms.

• Develop and execute social media strategies.

• Develop and execute SM Paid Campaigns

• Create social media calendars and schedule posts effectively.

• Generate brand awareness to capture the attention of the target audience.

• Respond promptly to comments and inquiries on social media.

• Monitor and analyze social media metrics and trends.

• Collaborate with Copywriters and Graphic Designers to ensure cohesive brand messaging.

Requirements

• Demonstrated understanding of engagement metrics and key performance indicators (KPIs) in social media.

• Proficient in conducting research to inform social media strategies.

• Sound knowledge of social media scheduling platforms.

• Strong proofreading and editing skills.

• Excellent oral and written communication skills.

• Good understanding of paid social media advertising.

• Ability to craft compelling and catchy content.

• Exceptional multitasking abilities and prioritization skills.

• In-depth knowledge of various social media platforms.

Qualifications/Experience

• Minimum bachelors degree in a related field.

• 1-3 years of experience as a Social Media Executive or in a similar position.

• • Experience with e-commerce website projects preferred.