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SANeForce
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Social Media Marketing Specialist

Social Media Marketing Specialist

SANeForce

5 years

0 Lacs

Chennai Tamil Nadu India

Posted:19 hours ago| Platform:

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Skills Required

marketing saas technology software automation management payroll healthcare drive planning content retargeting engagement design targeting strategies script tracking ads metrics test

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Social Media Marketing SpecialistExperience: 2–5 YearsIndustry: B2B SaaS

SANeForce

is a technology company based in Chennai that provides software products and services such as Sales Force Automation, Distribution Management System (DMS), and Payroll Management across various industries such as Pharmaceutical, Healthcare, Hospital, Diagnostic, FMCG, Consumer Goods, and Dairy Industry. We are a well-established company in the industry, having helped more than 200,000 users worldwide. Our mission is to deliver solutions with real business significance to meet our customers' essential business priorities, recognize the needs of consumers, and gain a leading role in the industry.

Job Overview

We are seeking a skilled Social Media Marketing Specialist with hands-on experience in managing LinkedIn and YouTube ad campaigns to drive lead generation and promote our B2B SaaS solutions. The ideal candidate will be responsible for planning, executing, and optimizing performance-driven campaigns on both platforms to reach decision-makers and business users.

Key Responsibilities

LinkedIn Lead Generation & Promotion:

Plan and run LinkedIn ad campaigns (Sponsored Content, Lead Gen Forms, Message Ads).
Define and manage target audience segments (industry, job title, seniority, company size).
Promote gated assets like eBooks, case studies, and webinars to generate quality leads.
Implement and monitor retargeting campaigns for mid-funnel engagement.
Optimize campaigns based on CPL, CTR, lead quality, and engagement metrics.
Collaborate with content and design teams to create engaging creatives and copy.

YouTube Lead Generation & Promotion

Plan and launch YouTube ad campaigns (Skippable In-Stream, In-Feed, Bumper Ads).
Create intent-based targeting strategies using custom audiences, placements, and topics.
Work with the creative team to script and produce short, compelling ad videos.
Set up conversion tracking via Google Ads, GTM, and GA4.
Monitor performance metrics such as View Rate, CPV, Conversion Rate, and Engagement.
Retarget website visitors and YouTube viewers using remarketing lists.
Continuously test and optimize creatives, thumbnails, CTAs, and targeting.

What We Offer

Be part of a rapidly growing SaaS company with a global customer base.
Work on high-impact campaigns that directly contribute to business growth.
Collaborate with a passionate and innovative team.
Competitive salary and growth opportunities.

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Social Media Marketing Specialist