Social Media Marketing Specialist and Trainer

Role Overview We are seeking a creative and digitally savvy Social Media Specialist & Trainer to join our team. The ideal candidate will have hands-on experience managing social media platforms for brands, a strong understanding of content trends and platform algorithms, and a passion for teaching. This role involves both driving Digital Scholar’s social media presence and training our students to build theirs from scratch. Key Responsibilities Social Media Management: Take full ownership of Digital Scholar’s social media platforms, creating and executing content strategies that drive engagement, growth, and brand awareness. Trendspotting & Campaign Execution: Stay updated with the latest social media trends, formats, and platform updates to create relevant and impactful campaigns. Training & Mentorship: Conduct interactive classroom sessions, workshops, and one-on-one mentorship for students, focusing on platform-specific strategies and hands-on implementation. Curriculum Development: Collaborate with the academic team to design and update social media marketing modules that reflect the latest tools, trends, and techniques. Community Engagement: Respond to comments, DMs, and mentions across platforms to foster a vibrant online community and model best practices for students. Required Skills & Qualifications Bachelor’s degree in Marketing, Communications, or a related field. 2–4 years of experience in managing social media for brands, agencies, or influencers. Strong understanding of Instagram, LinkedIn, YouTube, and Facebook algorithms and best practices. Excellent copywriting, storytelling, and communication skills. Confidence in public speaking and conducting live training sessions. Ability to work collaboratively with content, design, and video teams. Passion for digital trends and mentoring the next generation of marketers. Show more Show less