Social Media Manager

Paxika

Social Media Manager

You’ll work closely with the founding team to shape the brand voice, execute campaigns, collaborate with creators, and ensure that social media becomes a revenue-generating function. This is a structured, performance-based role with room to grow into a leadership track based on outcomes.

What You’ll Be Responsible For

Content Strategy & Execution

• Plan and manage the day-to-day content calendar across Instagram, LinkedIn, Threads, YouTube Shorts
• Develop story-led, platform-native content that connects with culinary, hospitality, and design professionals
• Create and commission posts, reels, carousels, and short-form narratives that reflect the tone of the brand

Community & Creator Activation

• Build relationships with chefs, consultants, photographers, and creators to drive organic reach and collaborations
• Engage with relevant audiences and communities across platforms, thoughtfully and intentionally

Campaigns & Conversion

• Design and execute content campaigns tied to business objectives: property listings, service bookings, product inquiries
• Monitor content performance and conversion data; iterate based on what leads to real outcomes

Brand Voice & Visual Rhythm

• Maintain a clean, modern, and coherent brand presence across platforms
• Work closely with internal design and brand interns to align visual content with tone, tempo, and target audience

Operations & Feedback Loops

• Set up tracking tools and simple dashboards to measure traction, growth, and conversions
• Share weekly learnings with the core team to inform product, partnerships, and content development

Who We’re Looking For

• 2–4 years of experience managing content or social media for a design-led, culture-relevant, or B2B brand
• Deep familiarity with Instagram, Threads, LinkedIn — as both creator and strategist
• Able to think beyond vanity metrics and align social efforts with tangible business growth
• Strong taste and understanding of minimal, modern, and editorial aesthetics
• Experience working in or around food, design, D2C, or hospitality is a strong advantage
• Comfortable building systems from scratch, not just executing pre-made plans
• Education from design, media, journalism or culinary school is a major plus.
  

Compensation & Structure

We are transparent that we are in the early stages. This will begin as a structured opportunity with performance-linked outcomes, and an option to convert to full-time leadership based on traction.

To Apply

Send a brief note, your resume, and links to work you’ve done (or run) to connect@paxika.com. Show us how you think, what you’ve executed, or even what kind of brands you admire and why.