Social Media Manager

The basic responsibilities of a Social Media Manager: Content Creation and Management 1. Develop and implement a comprehensive social media strategy 2. Create high-quality, engaging content (text, images, videos) for various social media platforms 3. Manage and schedule content using social media management tools Community Engagement and Moderation 1. Respond to comments, messages, and reviews on social media in a timely and professional manner 2. Foster a positive and inclusive online community 3. Moderate user-generated content and ensure it aligns with the brand's guidelines Analytics and Reporting 1. Monitor and analyze social media metrics (e.g., engagement, reach, clicks) 2. Track and report on key performance indicators (KPIs) 3. Use data to inform future social media strategies and optimize content Brand Management and Reputation 1. Ensure brand consistency across all social media platforms 2. Protect the brand's online reputation by addressing negative feedback and resolving issues 3. Collaborate with other teams (e.g., customer service, PR) to ensure a cohesive brand message Campaign Development and Execution 1. Develop and execute social media campaigns to achieve specific business objectives 2. Collaborate with cross-functional teams (e.g., marketing, creative) to ensure campaign alignment 3. Measure and evaluate campaign success Staying Up-to-Date with Industry Trends 1. Stay current with the latest social media trends, platform updates, and best practices 2. Attend industry events, conferences, and webinars to expand knowledge and network 3. Share knowledge and insights with the team to ensure everyone is up-to-date