Social Media Manager

Key Responsibilities:

1. Monthly Content Calendar:

Develop and manage a monthly content calendar aligning with brand goals, campaigns, and key events.

Ensure timely scheduling and publishing of content across platforms.

2. Content Creation & Shoots:

Participate in site visits and ongoing project shoots to capture raw visuals, transformation stories, and BTS (Behind-the-Scenes) content.

Collaborate with designers, photographers, and video editors to generate high-quality reels, stories, and posts.

3. Social Media Management:

Handle official brand pages on Instagram, Facebook, Pinterest, LinkedIn, and other relevant platforms.

Monitor engagement, respond to DMs, comments, and audience queries promptly and professionally.

4. Reel and Video Content Development:

Ideate and create engaging short videos and reels that highlight projects, client stories, tips, and design inspiration.

Stay updated with trends to create viral-worthy content.

5. Analytics & Reporting:

Track performance metrics such as reach, engagement, follower growth, and campaign performance.

Prepare monthly reports and provide recommendations for optimization.

6. Brand Voice & Consistency:

Maintain consistent tone, aesthetics, and messaging across all platforms.

Ensure adherence to brand guidelines in all communications.

7. Collaborations & Influencer Outreach:

Identify and connect with influencers, collaborators, and relevant brands for social partnerships and promotions.

8. Trend Research & Competitor Analysis:

Stay updated with social media trends, platform updates, and competitor activities.

Share creative ideas to keep content fresh and audience-focused.

9. Event Coverage & Live Updates:

Manage live updates during company events, launches, or special occasions.

Document stories or moments to be reshared as part of content strategy.

10. Boosting & Paid Campaigns (optional):

Plan and run occasional ad campaigns for lead generation or post promotion (if applicable).

Coordinate with the digital team or ad agency for execution and tracking.

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Skills Required:

Strong knowledge of Instagram, Facebook, Pinterest & trending formats.

Basic photo/video editing skills (Canva, InShot, CapCut, Adobe Suite, etc.).

Creative thinking with excellent storytelling ability.

Good communication and organizational skills.

Familiarity with design or creative industries is a plus.

Job Type: Full-time

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person