Social Media Manager

Job Title: Social Media Manager

Location: Dalanwala, Dehradun

Experience Required: 5+ Years (Full-time, On-site)

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About the Role:

We are looking for a highly skilled and creative Social Media Manager to take full ownership of our presence across all major social media platforms, including Instagram, Facebook, LinkedIn, Twitter (X), Pinterest, and YouTube. The ideal candidate should be passionate about digital storytelling, building online communities, and growing brand awareness through data-driven strategies.

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Key Responsibilities:

Develop and execute a platform-specific content strategy for each social media channel

Manage and grow presence across Instagram, Facebook, LinkedIn, Twitter (X), Pinterest, and YouTube

Plan, schedule, and publish engaging content: reels, stories, posts, carousels, shorts, blogs, and videos

Handle end-to-end campaign management for product launches, events, promotions, etc.

Monitor social media trends and competitors to stay ahead of the curve

Respond to DMs, comments, and mentions to build brand loyalty and maintain a positive brand voice

Work with graphic designers, video editors, and copywriters to deliver high-quality content

Track and report performance metrics (reach, engagement, followers, CTR, etc.) and continuously optimize content

Collaborate with paid marketing team (if applicable) to align organic and paid strategies

Plan contests, giveaways, influencer collaborations, and audience engagement activities

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Requirements:

Minimum 5 years of hands-on experience in social media management

Strong understanding of each platform’s algorithm, features, and audience behavior

Excellent communication and copywriting skills tailored for each platform

Solid understanding of branding, digital trends, and visual storytelling

Proficiency in using tools like Meta Business Suite, Creator Studio, Buffer, Later, Hootsuite, etc.

Basic design/editing skills (Canva, Adobe tools, CapCut, etc.) are a plus

Strong organizational skills with the ability to handle multiple accounts or pages

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What We Offer:

A creative and collaborative work environment

Freedom to experiment with new ideas and formats

Opportunity to lead and shape the digital presence of growing brands

• Career growth and skill enhancement opportunities