Social Media & Influencer Marketing Strategist

Location:

Salary:

Company Description

Comfort Touch Legging is a manufacturer of premium leggings and bottom wear based in Gujarat, India. The company focuses on crafting high-quality, stylish, and comfortable apparel for modern lifestyles. With a commitment to innovation, durability, and affordability, Comfort Touch Legging delivers products that blend elegance with everyday functionality.

Role Description

We’re hiring a results-driven Social Media & Influencer Marketing Strategist who can lead content, community, influencer partnerships, and ad campaigns — and also be on the ground during shoots. If you live and breathe reels, understand fashion storytelling, and have a performance mindset, this is for you.

• Plan, shoot, and edit high-quality Instagram reels, story content, and shorts.
• Must be actively involved in the shoot process — from concept to execution.
• Build and manage monthly content calendars with post schedules, trends, and campaigns.
• Write compelling, on-brand captions that drive engagement and conversions.
• Manage all Instagram and Pinterest content uploads and engagement (DMs, comments, tags).

• Plan and execute paid campaigns on

  Meta (Instagram & Facebook)

  and

  Google Ads

  .
• Set budgets, optimize for reach, engagement, conversions, or traffic based on goals.
• Track and report on ROAS, CPL, and key campaign metrics weekly.

• Analyze social media and ad performance regularly.
• Present actionable insights on what’s working and what’s not.
• Recommend new ideas based on performance, market trends, and brand goals.
  

Requirements

• 1–2 years of hands-on experience managing social media for fashion/e-commerce brands.
• Must know how to

  shoot and edit reels independently

  (using tools like CapCut, InShot, Adobe Rush, etc.).
• Should be comfortable being part of the content shoot team — including styling, directing, and location planning.
• Strong command of Instagram and Pinterest — trends, formats, engagement hacks.
• Solid experience in running

  Meta Ads and Google Ads campaigns

  , including targeting and analytics.
• Excellent communication and aesthetic sense aligned with a fashion-forward audience.