Role Purpose
The Senior Manager, Weddings Marketing drives the strategic direction and growth of the weddings segment at the corporate level, taking full ownership of the wedding marketing business plan, developing new channels to reach target audiences and ensuring measurable results
Key Accountabilities
- Develop and implement a comprehensive marketing strategy for the wedding segment, take ownership of the weddings marketing Business Plan and outline key marketing initiatives for growth in line with overall company goals.
- Lead and manage end to end project involving dedicated wedding-related branding, channels and content development, such as microsites or websites, landing pages and social media profile to build a robust online presence for the company's wedding offerings.
- Create and oversee multi-channel marketing campaigns to drive awareness and lead generation for the weddings business, including digital, print, OOH, social media, PR and events.
- Monitor and evaluate the effectiveness of marketing campaigns/ initiatives, adjusting strategies to optimize results, and report to key stakeholders.
- Define and Maintain key relationships and partnerships with wedding planners, key influencers, event organizers (wedding fairs, expos, etc.) and third-party platforms to boost visibility and promote the weddings business.
Key Skills & Experiences
Educational Attainment:
- Master's and /or Bachelor's Degree in Hospitality, Business Administration, Marketing, Communications or an equivalent combination of education and work-related experience.
Critical Expertise & Experience:
- ~10-15 years progressive work-related experience with demonstrated understanding of brand positioning, marketing strategies and campaign deployment. Experience in luxury hospitality is preferred but not compulsory. Attitude and Commitment are the most important qualities we look for.
- Knowledge of channels and experience in driving digital media strategies including social. Prior exposure to the Indian wedding industry landscape is desirable.
- Track record in successfully developing and maintaining excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
- Demonstrated communication skills including ability to influence and ability to build and maintain internal & external relationships.
Technical Skills & Knowledge:
- Excellent knowledge of marketing principles including Marketing planning, brand management, integrated marketing campaigns, roll out & measurement
- Demonstrated project management skills in organizing, planning and executing large size projects
- Must possess superior problem-solving skills combined with stakeholder management and team leadership skills
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
