Senior Manager - Customer Lifecycle Management

Role:

Responsibilities:

• Craft and lead Chai Point’s Customer Lifecycle Marketing program across Retail (Stores) + Brewing Bots (Vending machines) + Delivery to drive acquisition, engagement and winback of new customers.
• Focusing on building channels and innovative programs which help us drive acquisition, engagement and retention/ winback and increase LTV (life time value)/ customer.
• Develop and automate end-to-end CRM strategies focused on increasing LTV (lifetime value) of existing customers.
• Plan and execute ROI-driven multi-channel marketing with programs that include direct channels like SMS, emailers, Whatsapp, on-ground activations, in-house app notifications etc
• Create system to Integrate and map all three end customers ecosystems (stores, delivery & machines VaaS) into single universe - which allows us to build sustainable cross-selling programs.

Minimum Experience Required:

Preferred Experience:

Personal Attributes

About Chai Point:

The world’s largest Chai-led beverage platform, Chai Point, is an omni channel brand that started in 2011. The Company reaches millions of customers every day through multiple touch points including retail stores, cloud kitchens, corporate offices and institutions, consumer packaged goods, and HORECA (hotels, restaurants, and QSRs). myChai™ Brewing Bots system is a proprietary Cloud-connected Chai and coffee brewing technology platform that gives Chai Point the capability to brew fresh chai and coffee with consistent quality on a global scale. Chai Point is present in India through its retail network of over 180 stores across 9 major cities and in over 3500 workplace community hubs across 119 cities through its specialised brewing systems.

With single origin tea from Assam’s finest estates and 100% single origin Arabica coffee beans from Rainforest Alliance certified estates of Chikmagalur, Karnataka, Chai Point is already serving over 700,000 cups every day. Chai Point is the first company in India to launch environment-friendly heat retaining Chai flasks in 2016 that can keep the chai, coffee hot for up to 2 hours.

Chai Point is backed by marquee investors like Eight Roads Ventures (part of Fidelity Investments Inc.), Saama Capital, DSG, Paragon Partners and Kitara Capital. The Company has raised over $50 million in funds till date.

Company Culture:

We are driven by our brand purpose – “Serve a great cup that brightens lives and brings people together”. As a beverage platform, we have a strong bias for technology. We live with a sports credo. We are here to win and that happens when teams perform well. Collaborative mindset, happy positive attitude and an analytical mindset does wonders for us. Smart but acidic; Performer but a loner ; Great pedigree but disdainful of a collaborative mindset – these are all strict NO for us.

Passionate