Senior Digital Marketing Specialist

We are seeking a results-driven and strategic Senior Digital Marketing Specialist with 3–4 years of agency experience to lead and execute digital marketing campaigns across SEO, social media, Google Ads, and Meta Ads. The ideal candidate will bring a strong blend of analytical thinking, creativity, and performance marketing expertise.

Key Responsibilities:

• Plan and execute digital marketing strategies across SEO, Google Ads, Meta Ads (Facebook & Instagram), and Social Media Marketing.
• Monitor and optimize paid campaigns to drive ROI, lead generation, and brand visibility.
• Conduct keyword research, on-page and off-page SEO, and technical audits to improve organic rankings.
• Create and manage content calendars and social media strategies for multiple brands.
• Analyze performance metrics using tools like Google Analytics, Meta Business Suite, and other tracking platforms.
• Generate reports and insights to guide decision-making and campaign improvements.
• Collaborate with content, design, and development teams to ensure cohesive campaign execution.
• Stay updated with the latest trends in digital marketing, ad policies, and platform algorithm changes.

Requirements:

• 3–4 years of proven experience in a digital marketing role at a creative or performance agency.
• Hands-on experience managing Google Ads (Search, Display, YouTube) and Meta Ads (Lead Gen, Conversions, Engagement, etc.).
• Strong understanding of SEO best practices, keyword tools, and link-building strategies.
• Proficiency with tools like Google Analytics, Google Tag Manager, Meta Ads Manager, SEMrush, Ahrefs, etc.
• Excellent communication and project management skills.
• Ability to multitask and handle multiple clients or campaigns simultaneously.
• Strong analytical mindset with attention to performance metrics and KPIs.

Nice to Have:

• Experience with email marketing and marketing automation tools.
• Knowledge of other platforms like LinkedIn Ads, Pinterest Ads, or programmatic advertising.
• Google Ads and Meta Blueprint certifications.

What We Offer:

• Opportunity to work with diverse brands across industries.
• Fast-paced, collaborative agency environment that values ideas and innovation.
• Competitive salary, performance incentives, and growth opportunities.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• Digital marketing: 3 years (Required)
• Facebook Advertising: 1 year (Required)
• Google Ads: 1 year (Required)

Work Location: In person

Application Deadline: 31/07/2025
Expected Start Date: 05/08/2025