Senior Content Writer

Senior Content Writer — Shape the Voice of Nobero Across the Digital Universe

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About Nobero

At Nobero, we’re more than fashion—we’re a movement redefining how Gen-Z and Millennials express themselves. As a leading fashleisure brand, we blend minimalism, comfort, and sustainability into every piece we craft. Backed by Aditya Birla’s TMRW House of Brands, we don’t just follow trends—we create them. Our collections, from oversized tees to travel-ready styles, inspire confidence, freedom, and authenticity in every wearer.

Your Mission

Senior Content Writer

What You’ll Own

Brand Storytelling & Consistency

• Champion Nobero’s voice with clarity, creativity, and consistency across all digital touchpoints.

• 
  Develop and nurture a vibrant Content Bible that becomes the definitive guide for our brand messaging

• .
  Continuously audit and refine our content to ensure our narrative remains cohesive, compelling, and authenti

🚧 Creative Performance Cont

• entCreate dynamic, scroll-stopping copy for platforms like Meta, Instagram, Google, and YouTu

• be.
  Collaborate seamlessly with design and marketing teams to produce cohesive, impactful campai

• gns.
  Lead continuous A/B testing to optimize messaging for maximum engagement and convers

s.🌐 Website & Product Storyt

• ellingInfuse life into our products with powerful descriptions, category pages, banners, and SEO-driven co

• ntent.
  Regularly refresh and enhance our website to stay aligned with our evolving brand narrative and seasonal high

hts.🤖 AI + Human Cr

• eativityThoughtfully integrate ChatGPT & AI workflows to enhance scalability without sacrificing authe

• nticity.
  Craft strategic GPT prompts and refine AI outputs to uphold our creative s

dards.🌟 W

• ho You AreAn inspired storyteller with 3+ years of proven content and copywriting experience in fashion, lifestyle, or D2C/e

• -commerce.
  Passionate about preserving and evolving distinct br

• and voices.
  Skilled with digital platforms (Shopify, Instagram, Meta Ads) and knowledgeable in SEO

• principles.
  Eager to innovate and explore the creative possibilities of AI tools like ChatGP

• T and Jasper.
  Deeply connected to youth culture, trends, and the transformative power of

orytelling.💼 W

• hy Join Nobero?Lead creatively at a rapidly growing brand that truly resona

• tes culturally.
  Collaborate with a vibrant, innovative team committed to making a difference

• beyond fashion.
  Unlock exclusive perks, early access to stylish drops, and abundant career growth opportunities within the esteemed Aditya