Senior Content Writer

About the Role:

Senior Content Writer

Key Responsibilities:

• Develop high-quality, original content for blogs, websites, email campaigns, whitepapers, case studies, and social media.
• Craft compelling marketing copy for landing pages, product descriptions, ads, and video scripts.
• Lead content calendar planning and ensure timely delivery of all content pieces.
• Collaborate with designers, SEO specialists, and marketing strategists to align content with brand tone and campaign goals.
• Conduct thorough research on industry-related topics to ensure content accuracy and relevance.
• Edit, proofread, and improve writers’ drafts for grammar, clarity, and brand voice.
• Monitor content performance metrics (like traffic, engagement, and conversions) and suggest optimizations.
• Stay up-to-date with industry trends, tools, and best practices in content marketing.
  

Requirements:

• 4+ years of professional experience in content writing or copywriting, preferably in a digital agency or B2B tech company.
• Strong portfolio showcasing long-form and short-form content.
• Excellent command of English — both written and verbal.
• Knowledge of SEO principles and how to implement them in content.
• Proficiency in tools like Google Docs, Grammarly, Surfer SEO (or similar), and project management platforms.
• Ability to manage multiple projects and meet tight deadlines.
• Bachelor's degree in English, Communications, Journalism, Marketing, or related field.
  

Nice to Have:

• Experience writing for SaaS, marketing tech, or data-driven platforms.
• Familiarity with AI tools (like ChatGPT, Jasper) to speed up ideation.
• Understanding of content analytics tools (Google Analytics, Semrush, etc.)
  

Perks:

• Competitive salary
• 5-day work week (Monday to Friday)
• Creative work environment and growth opportunities
• Learning and development support
• Work with a passionate and collaborative team

Send your resume and portfolio to mani@infynd.com with the subject line: Application – Sr. Content Writer – Coimbatore