Senior Category Manager

Senior Manager - Sell (Shopsy)

Category - Beauty, General, Merch, Home (BGMH)

About the Role:

Customer understanding

• Be the voice of the customer internally

• Understand needs - even those that the customers themselves may not realize

• Stay on top of changing trends and strategic priorities through in-depth data analysis to predict

customer behavior

Pricing

• Develop the right pricing policy - identify opportunities for giving customers value through

intelligent and limited discounting

• Use discounting to drive portfolio mix and achieve strategic goals

Merchandising

• Develop and execute plans to showcase the right products

• Identify cross-selling and upselling opportunities

• Own the customer experience in the category - make navigation, discovery easier. Save the

customer time

• Identify the parameters customers use to make decisions and ensure catalog richness

Marketing

• Work with marketing to identify the best RoI initiatives to build awareness and encourage trial

across channels – SEM, SEO, TV Commercials, etc.

• Understand SEM, SEO and E-mail marketing – identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

Promotions

• Create promotions to drive revenue, margins, etc.

• Own both creation and execution of promotions calendar including special occasions (Diwali,

Valentine’s day, etc.)

• Work with buying and inventory planning teams to reduce inventory where needed

Operations

● Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

People

● Build, retain and groom a strong team to deliver

● Set goals, define KPIs and ensure team tracks effectively towards goals

Qualifications & Experience

● MBA with 6 to 8 Years of experience

● Desire and ability to think like the customer

● Ability to translate strategies into execution plans and take them to completion

● Highly analytical

● Willing to take calculated risks to grow the category

● Excellent verbal and written communication with interpersonal skills

● Strong understanding of technology and business

● Must be willing to learn

● Ability to connect with people across teams & levels

● Strong bias for Action - Flipkart works at a very rapid pace