SEM Analyst

Greetings from Petals !!

We are seeking for a SEM Manager at Nirman Vihar Location. Interested candidates may WhatsApp their cv on 8800650053 or mail us on hr@petalsgroup.in

Job Summary: We are seeking a results-driven Search Engine Marketing (SEM) Specialist to manage and optimize paid marketing campaigns across platforms such as Google Ads, Facebook/Meta Ads, and WhatsApp Business Messaging. The ideal candidate will be responsible for developing effective strategies, monitoring performance, and improving ROI through continuous campaign analysis and optimization. Key Responsibilities:

• Plan, execute, and manage paid advertising campaigns across Google Search, Display, YouTube, Facebook/Instagram, and WhatsApp.
• Perform keyword research, audience targeting, and competitor analysis to inform campaign strategy.
• Create and optimize ad copy, creatives, and landing pages for better performance and user experience.
• Monitor daily budget, impression share, quality score, and other KPIs to ensure campaign effectiveness.
• Analyze campaign performance and generate detailed reports using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
• Collaborate with the design, content, and sales teams to align ad messaging with business goals.
• Stay up to date with industry trends, best practices, and platform updates.

Requirements:

• Proven experience (1–4+ years) managing Google Ads, Facebook/Meta Ads, and WhatsApp campaigns.
• Strong understanding of digital advertising metrics (CTR, CPC, CPA, ROAS, etc.).
• Experience with Google Analytics, Google Tag Manager, and Facebook Pixel implementation.
• Familiarity with WhatsApp Business API, messaging automation tools, or CRM integrations is a plus.
• Excellent analytical skills and attention to detail.
• Strong communication and project management abilities.
• Google Ads and/or Meta Blueprint certifications are a plus.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

• Flexible schedule
• Internet reimbursement
• Paid sick time
• Paid time off
• Work from home

Schedule:

• Day shift

Work Location: In person