Sales Training Manager

Job Description

Training Design and Delivery: ● Develop and implement training modules that cater to both new and experienced sales employees. ● Establish benchmarks for OJT and CRT; ensure trainees meet or exceed these performance criteria. ● Customize training content based on the skill level and experience of the participants. ● Deliver engaging CRT sessions covering product knowledge, sales techniques, and communication skills. On-the-Job Training (OJT): ● Provide hands-on coaching during live customer interactions, ensuring adherence to sales best practices. ● Assess trainee performance during OJT and offer actionable feedback for improvement. ● Evaluate and certify OJT performance against pre-defined benchmarks before deployment. Classroom Training (CRT): ● Conduct structured CRT sessions focused on theoretical and practical aspects of sales. ● Use interactive teaching methods such as case studies, role-plays, and group discussions. ● Monitor trainee progress during CRT and ensure they meet training benchmarks. Training for Experienced Employees: ● Design and deliver upskilling programs for experienced employees to enhance their sales performance. ● Introduce advanced sales techniques, objection handling, and negotiation skills. ● Provide refresher courses based on performance gaps identified in collaboration with the quality team. Collaboration and Continuous Improvement: ● Partner with the quality team to identify training needs and incorporate feedback into training modules. ● Analyze sales quality reports to address recurring issues through targeted training. ● Regularly update training materials to reflect changes in products, services, or market trends. Performance Tracking and Reporting: ● Use assessments, quizzes, and practical evaluations to measure training effectiveness. ● Maintain records of training attendance, progress, and post-training performance. ● Report training outcomes and improvement metrics to senior management.