Sales Executive

The Sales Executive is responsible for driving student enrollments at the music academy through effective phone-based communication. This role combines customer relationship management, product (course) knowledge, and sales techniques to convert inquiries into confirmed admissions. In addition to telecalling, the executive will also be involved in occasional field work, such as visiting communities and overseeing the execution of local events or workshops organized periodically to generate new leads. 1. Lead Handling & Follow-ups Inbound Leads: Handle inquiries via web forms, social media, referrals, or footfall. Outbound Calls: Reach out to leads in the internal database and through external campaigns. Follow-ups: Systematic engagement via phone, WhatsApp, and email to nurture prospects. Call Volume: Maintain daily call productivity (~20–60 calls depending on pipeline). 2. Consultative Selling Identify the student’s musical interest and goals (e.g., leisure learning, grade exams, professional). Recommend appropriate course options in vocals, instruments, or theory. Address objections confidently and build value in the academy's offerings. 3. CRM Management Accurately log all interactions, status changes, and notes in the CRM. Maintain hygiene of lead pipeline: avoid duplicates, mark dead leads, and prioritize hot leads. Use CRM tools to generate daily and weekly reports. 4. Demo Booking & Coordination Actively promote trial/demo sessions and ensure high attendance. Coordinate with faculty and the operations team to schedule sessions smoothly. Send reminders and follow-up immediately post-demo for conversions. 5. Sales Closure & Payment Handling Convert demo attendees into paying students by creating urgency and offering clarity. Guide customers through fee payment processes (online or offline). Ensure payment confirmations and share welcome/onboarding materials. 6. Incentives & Performance Targets Meet or exceed monthly sales targets (e.g., 50 enrollments). 7. Reporting & Meetings Submit structured End-of-Day (EOD) reports. Attend daily huddles for updates, training, and peer performance comparisons. Participate in weekly reviews and goal-setting sessions. 8. Soft Skills & Professionalism Communicate clearly and empathetically across all touchpoints. Display high emotional intelligence when dealing with parents or anxious learners. Stay motivated and courteous even in high-pressure or repetitive tasks. 9. Field Work: Event & Community Engagement Community Outreach: Travel to local communities, apartment complexes, or schools to promote the academy. Event Execution: Support setup and logistics of music camps, demo days, or talent hunt events. Lead Generation: Collect inquiries and build on-the-ground interest through personal interaction. Representation: Serve as the face of the brand during outreach events. 10. Social Media Management & Response Handling DM Response: Monitor and reply to direct messages and story replies on platforms like Instagram, Facebook, or WhatsApp Business. Review Engagement: Thank customers for positive reviews and handle negative ones diplomatically. Post Promotion: Share posts or stories about events, student highlights, and offers. Lead Capture: Identify interested users from comments and messages and enter them into CRM for follow-up.