Rural Marketing Executive

Key purpose of the role:

This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.

Responsibilities:

1. Rural marketing strategy

2. Brand Building and Activations

3. Seasonal Campaigns

4. Community Engagement

5. Content Creation

6. Local Market Inside

What Key Tasks will be involved?

Rural Marketing Strategy:

• Designing and managing the rural marketing strategy for Rural business unit
• Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets

Brand Building and Activations: -

• Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
• Collaborate with creative agencies to develop compelling advertising materials and promotional content
• Deploy rural marketing agencies to implement rural marketing plans
• Develop local partnerships for local activation / PR / communication - Capture and develop engaging user generated content to accentuate digital marketing
• Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
• Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs
• Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams

Seasonal Campaigns: -

• Crop wise, region wise marketing campaigns to source raw materials
• Engaging and activating existing subscriber base of biomass processors and rural entities
• Deploying farmer communication channels
• On-boarding customer camps and roadshows
• Short videos for educating, training and hand holding in App usage
• Upselling of value added services like Verification, Delivery and Finance services Community

Engagement: -

• Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
• Organize community outreach programs, workshops, and events to raise awareness
• Manage branding initiatives that resonate with rural communities
• Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Opportunity:

Opportunity to work with a fast growing company in a priority bio energy sector Closely work with senior leadership team Opportunity to build rural marketing functional vertical from scratch. Work with a highly engaged & motivated team