Product Marketing Manager

• Develop a

  differentiated positioning

  for Locads offerings across customers, analysts, partners, and internal teams.
• Build

  category leadership

  in 3PL, fulfilment, and cross-border commerce.
• Be the

  voice of the customer

  , driving customer-centricity across teams.
• Track market trends, competition, and opportunities to refine our strategy.

• Enable sales & marketing teams across the Philippines, Singapore, Malaysia, Australia, China, UAE, and the USA to sell more, sell better, and sell faster.
• Influence key metrics: Revenue, Profitability, ACV, Win Rate, Sales Pipeline.

Drive initiatives such as:

• GTM narratives, sales enablement decks & training
• Win-loss & churn analysis to refine GTM strategy
• Competitive research & battle-cards
• High-value deal enablement
• Omnichannel demand gen campaigns & thought leadership content

• Help product teams build features that customers love and drive value from.
• Influence

  feature adoption, retention, and customer NPS

  .

Lead initiatives like:

• Competitor benchmarking & product road mapping
• Product launches & adoption strategies
• In-app activations to drive engagement

• Work with our supply team to expand Locads warehouse network and

  enhance partner value realization

  .

warehouse NPS &

• Warehouse/supply positioning & differentiation
• Learning academies & training programs
• Partner communications & case studies

• Initially manage

  one direct report

  (post-ramp-up) and oversee external consultants/freelancers as needed.
• Collaborate with

  country-based field marketers

  (no direct reporting line).
• Report directly to the

  Head of Marketing

  .