959 Campaigns Jobs

Experience Level: 2+ years Job Overview: The Influencer Marketing Manager will play a crucial role in developing and executing our influencer marketing strategy. You will be responsible for identifying, building relationships with, and managing influencers to promote our brand and products. - Influencer & Meme Page Identification: Research and identify influencers who align with our brand values and target audience. - Relationship Building: Establish and maintain strong relationships with influencers through effective communication and collaboration. - Campaign Development: Create and execute influencer marketing campaigns that drive brand awareness, engagement, and sales. - Content Creation and Curation: Collaborate with influencers to create high-quality content that resonates with our audience. - Performance Tracking and Analysis: Monitor and analyze the performance of influencer campaigns to measure ROI and optimize future strategies. - Budget Management: Manage the influencer marketing budget effectively and allocate funds to maximize results. - Industry Trends: Stay up-to-date with the latest trends and best practices in influencer marketing. - ORM: Oversee a team that looks after client ORM (can be interns & execs)

Job Overview: We are seeking a creative and enthusiastic Social Media Intern to join our dynamic Digital Marketing team. The ideal candidate will be passionate about social media trends and digital marketing strategies, with a keen interest in developing and implementing engaging social media campaigns. This internship offers hands-on experience in a fast-paced environment, where you will assist managing our social media presence and contributing to our overall marketing goals. Key Responsibilities: - Content Creation: Assist in creating and curating engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. - Social Media Management: Support the scheduling and posting of content across social media channels, ensuring consistency and alignment with the companys brand voice and marketing objectives. - Engagement: Monitor social media channels for customer interactions, respond to comments and messages in a timely and professional manner, and engage with followers to build a strong online community. - Analytics: Track and analyze social media metrics and performance, providing insights and recommendations for improvement based on data trends and reports. - Campaign Support: Assist in the planning and execution of social media campaigns and promotions, including writing copy, designing visuals, and tracking results. - Research: Stay updated on the latest social media trends, tools, and best practices, and provide recommendations for incorporating new strategies into our social media effort - Collaboration: Work closely with the Digital Marketing team to align social media strategies with broader marketing goals and initiatives.

Experience Level: 1.5+ years Responsibilities: Brainstorm and bring ideas to life alongside the creative team. Understand client briefs and decode the communication for advertising campaigns. Take feedback from supervisors and make necessary corrections. Work on content calendars with the AMs. Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines. Collaborate with functional teams to execute client briefs. Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships. Able to work on small to midsize pitches Network with clients and industry professionals. Requirements: High energy levels are a must. 2 years of Agency experience. Degree in English Honors, Journalism, Communications or relevant field. Skills : - Brainstorm and bring ideas, Write clear, persuasive, and original copy for print, web, radio and TV advertisements.

Experience Level: 2+ years in Agency set-up Job Overview: We are seeking an experienced and strategic-minded Social Media Account Manager for our client-based social media team. This role requires a dynamic individual who can execute effective social media campaigns giving great results that meet with client's objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills. - Create campaign strategies and monitor the execution to achieve the brand objectives. - Manage social handles of the brand, like Instagram, Facebook, LinkedIn, X etc. - Develop, implement and manage a brand's social media strategy on a monthly basis. - In-depth knowledge of social media marketing, market trends, integration of online with offline marketing and reporting. - Measure the success of every social media campaign, as per required metrics. - Work with copywriters and designers to ensure content is well-suited and appealing to the defined target group for respective brands. - Communicate with industry professionals and 3rd party vendors if and when required. - Provide constructive feedback to the team(copy & design) to achieve desired results. Requirements: - Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred). - 2+ years of proven experience in social media management within a client-based agency or related environment. - Demonstrated success in devising and executing impactful social media strategies for a variety of clients. - Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients. - Profound understanding of social media platforms, algorithms, content formats, and best practices. - Proven track record of generating exceptional results via integrated marketing strategies (online + offline).

We are seeking a highly skilled and versatile Digital Marketing Manager to oversee our entire digital presence, including website management, social media strategy, paid advertising campaigns, SEO, and analytics.

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Manage and help to create marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Build and nurture social media platform-specific communities and audiences Provide analysis and recommendations as the program evolves and can be reviewed Research and administer social media tools on a daily basis in support of clients social media strategy Monitor and evaluate social media results on a daily basis in coordination with client goals and benchmarks Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals Qualifications Managed social campaigns on platforms like Facebook, Twitter, Snapchat, and LinkedIn. Passion for social media and internet marketing industries. Outstanding ability to think creatively and identify and resolve problems. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Ability to clearly and effectively articulate thoughts and points. High levels of integrity, autonomy, and selfmotivation. Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications: 3 years’ experience in social media marketing with demonstrated successes. Proficiency in MS Excel, PowerPoint, and Word

A Digital Marketing Manager develops, implements, and manages digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads . They oversee various online marketing channels, analyze campaign performance, and collaborate with teams to optimize strategies. Their responsibilities include creating and managing content, monitoring trends, and reporting on campaign effectiveness. Key Responsibilities: Developing and Executing Digital Marketing Strategies: This involves planning and implementing campaigns across various digital channels like social media, email, search engines (SEO/SEM), and display advertising. Managing Online Presence: Building and maintaining a strong online presence for the company through social media, website content, and other digital platforms. Content Creation and Management: Creating engaging content, including social media posts, website copy, email newsletters, and other marketing materials. SEO/SEM Optimization: Optimizing website content and structure for search engines to improve organic traffic and manage paid search campaigns. Social Media Management: Managing social media accounts, developing content strategies, and running social media advertising campaigns. Email Marketing: Developing and executing email marketing campaigns, including list building, segmentation, and automation. Paid Advertising: Managing and optimizing paid advertising campaigns on various platforms like Google Ads, social media, and display networks. Performance Analysis and Reporting: Tracking and analyzing campaign performance metrics, generating reports, and identifying areas for improvement. Budget Management: Developing and managing campaign budgets to ensure efficient resource allocation. Staying Up-to-Date: Keeping abreast of the latest digital marketing trends, technologies, and best practices. Collaboration: Working with other marketing team members, content creators, designers, and developers to ensure cohesive campaigns. Reporting and Analysis: Regularly analyzing campaign performance, identifying areas for improvement, and presenting findings to stakeholders. Skills and Qualifications: Strong understanding of digital marketing principles and best practices: A deep understanding of SEO, SEM, social media marketing, email marketing, and content marketing. Experience with various digital marketing tools and platforms: Proficiency in Google Analytics, Google Ads, social media management tools, email marketing platforms, and other relevant tools. Excellent communication and collaboration skills: Ability to effectively communicate marketing strategies, campaign results, and collaborate with cross-functional teams. Strong analytical and data-driven mindset: Ability to analyze campaign performance, identify trends, and make data-informed decisions. Project management skills: Ability to manage multiple projects, meet deadlines, and work within budget constraints. Creative and strategic thinking: Ability to develop innovative marketing campaigns and strategies. Experience with content creation and management: Ability to create engaging content and manage content calendars.

Responsibilities: Brainstorm and bring ideas to life alongside the creative team. Understand client briefs and decode the communication for advertising campaigns. Take feedback from supervisors and make necessary corrections. Work on content calendars with the AMs. Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines. Collaborate with functional teams to execute client briefs. Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships. Able to work on small to midsize pitches Network with clients and industry professionals. Requirements: High energy levels are a must. 2 years of Agency experience. Degree in English Honors, Journalism, Communications or relevant field.

As a Lead Copywriter, you will: - Brainstorm and bring ideas to life alongside the creative team. - Understand client briefs and decode the communication for advertising campaigns. - Take feedback from supervisors and make necessary corrections - Work on content calendars with the AMs. - Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines. - Collaborate with functional teams for executing client briefs - Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships. - Able to work on small to midsize pitches - Overview the work of the junior copywriters Desired Qualifications & Experience: - 5 years of experience in copywriting - Excellent communication & writing skills

Job Overview: Duration: 3 months Responsibilities: Assist in drafting press releases, press notes, and listing notes under the guidance of senior team members. Support content creation efforts including writing, editing, and proofreading materials for various communication channels. Help establish and maintain relationships with media professionals and influencers. Aid in conducting consistent press outreach to editors and journalists to explore story opportunities and brand placements. Assist in identifying and connecting with key influencers and brands for potential collaboration opportunities on behalf of clients. Support client servicing efforts by participating in meetings, taking notes, and assisting in building effective client relationships. Collaborate with the PR team and manager to execute PR campaigns and initiatives effectively. Conduct industry research to develop a strong understanding of client verticals and stay updated on trends. Requirements: Excellent written and verbal communication skills. Strong interpersonal skills with the ability to build relationships with media professionals, influencers, and clients. Detail-oriented with strong organizational skills. Proactive and self-motivated individual with the ability to work independently and as part of a team. Basic knowledge of PR principles and practices is a plus.

Job Overview : We are looking for an energetic and proactive Account Manager Intern to serve as a key liaison between Moshi Moshi and our client ArcelorMittal Construction India Pvt. Ltd. The intern will be responsible for understanding and communicating the client's needs, expectations and feedback to ensure seamless execution of projects and campaigns. Key Responsibilities : - Act as the primary point of contact between Moshi Moshi and ArcelorMittal Construction India Pvt. Ltd. - Understand the client's communication requirements, marketing needs, and business objectives. - Coordinate and relay client feedback to the internal teams, ensuring smooth execution of projects. - Assist in managing timelines, deliverables, and approvals for ongoing projects. - Participate in client meetings, prepare reports, and maintain clear documentation of communications. - Support in brainstorming and developing strategic ideas that align with the client's goals. - Ensure client satisfaction by addressing queries, resolving issues, and maintaining strong professional relationships. - Closely working with internal teams - Design, Marketing, Development & PR to ensure that client requirements are understood and executed effectively.

Experience Level : 1 + Years Responsibilities : - Budget Handled on Google AdWords, Facebook Ads, Instagram Ads. - Proven track results of Ad creation, execution and monitoring. - Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager. - Create and manage content marketing strategies. - Forecast marketing campaign growth and ROI for marketing campaigns - Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information. - Drive traffic, generate leads to company pages. - Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

INNsight.com is looking to hire a dedicated Content Writer to create Content for Blogs, Articles, Product Descriptions, Online Reputation Management (ORM) and Social Media. The Content Writers' responsibilities include evaluating analytics to adjust Content as needed, like regularly updating the website and promoting the company Blogs. You should also be able to follow editorial guidelines when creating Content. Ultimately, a top-performing Content Writer should contribute to the development that will increase reader engagement and help fulfill Content Strategy. Responsibilities Duties: Conducting in-depth research on industry-related topics to develop original Content. Developing Plagiarism-free Content for Blogs, Articles, Product Descriptions, ORM, and Social Media. Assisting the Marketing Team in developing Content for the Advertising campaigns. Proofreading content for errors and inconsistencies. Editing and polishing existing Content to improve readability. Conducting Keyword Research and using SEO best practices to increase traffic to the company website. Creating compelling headlines and body copy that will capture the attention of the target audience. Identifying customer's needs and recommending new Content to address gaps in the company's current Content.

INNsight.com is looking to hire a dedicated Content Writer to create Content for Blogs, Articles, Product Descriptions, Online Reputation Management (ORM) and Social Media. The Content Writers' responsibilities include evaluating analytics to adjust Content as needed, like regularly updating the website and promoting the company Blogs. You should also be able to follow editorial guidelines when creating Content. Ultimately, a top-performing Content Writer should contribute to the development that will increase reader engagement and help fulfill Content Strategy. Responsibilities Duties: Conducting in-depth research on industry-related topics to develop original Content. Developing Plagiarism-free Content for Blogs, Articles, Product Descriptions, ORM, and Social Media. Assisting the Marketing Team in developing Content for the Advertising campaigns. Proofreading content for errors and inconsistencies. Editing and polishing existing Content to improve readability. Conducting Keyword Research and using SEO best practices to increase traffic to the company website. Creating compelling headlines and body copy that will capture the attention of the target audience. Identifying customer's needs and recommending new Content to address gaps in the company's current Content

Strategic Marketing Develop a differentiated positioning for Locads offerings across customers, analysts, partners, and internal teams. Build category leadership in 3PL, fulfilment, and cross-border commerce. Be the voice of the customer , driving customer-centricity across teams. Track market trends, competition, and opportunities to refine our strategy. Go-to-Market (GTM) Enablement Enable sales & marketing teams across the Philippines, Singapore, Malaysia, Australia, China, UAE, and the USA to sell more, sell better, and sell faster. Influence key metrics: Revenue, Profitability, ACV, Win Rate, Sales Pipeline. Drive initiatives such as: GTM narratives, sales enablement decks & training Win-loss & churn analysis to refine GTM strategy Competitive research & battle-cards High-value deal enablement Omnichannel demand gen campaigns & thought leadership content Product Enablement Help product teams build features that customers love and drive value from. Influence feature adoption, retention, and customer NPS . Lead initiatives like: Competitor benchmarking & product road mapping Product launches & adoption strategies In-app activations to drive engagement Partner Enablement Work with our supply team to expand Locads warehouse network and enhance partner value realization . Influence warehouse NPS & engagement through: Warehouse/supply positioning & differentiation Learning academies & training programs Partner communications & case studies People Management & Collaboration Initially manage one direct report (post-ramp-up) and oversee external consultants/freelancers as needed. Collaborate with country-based field marketers (no direct reporting line). Report directly to the Head of Marketing .

Riya Techno Software Pvt Ltd is looking for Marketing Executive to join our dynamic team and embark on a rewarding career journey Researching and brainstorming each stage of the project. Delegating assignments to members of the graphics and advertising departments, as needed. Supervising employees' work, providing direction and clarification, as needed. Ensuring adherence to clients' specifications. Coordinating efforts to ensure that campaigns are completed. Adhering to time and financial restrictions. Tracking changes in consumer engagement following the roll-out of each marketing campaign. Compiling reports detailing the effects exerted by each campaign, and sharing these with clients.

Marketing Manager Analytics Job Title : Marketing Manager Analytics Experience : 1-4 Location : Chennai, Hyderabad, Bangalore Role Summary: Manage marketing technology stack and drive data-driven insights to optimize campaigns and user journeys. Key Responsibilities: Implement and manage tools like GA4, Mix panel, HubSpot, Segment. Analyze campaign performance and user behavior. Build dashboards and reports for marketing KPIs. Collaborate with tech and marketing teams for data integration. Requirements: Strong analytical skills and experience with marketing analytics tools. Knowledge of SQL, Excel, and data visualization platforms. Understanding of attribution models and funnel analysis. Key Skills: Google Analytics 4 (GA4), Mix panel, Segment HubSpot, Salesforce, or similar CRM platforms SQL and Excel for data manipulation Data visualization tools (Tableau, Power BI) UTM tracking and campaign attribution Funnel analysis and cohort tracking

ODigMa is seeking an experienced and energetic Graphic Designer with proven skills and experience. This person will be responsible for the strategy, development, execution and analysis of our clients' digital brands. Job Description:- A graphic designer is responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. Their designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, computer games, product packaging, exhibitions and displays, corporate communications and corporate identity, i.e. giving organisations a visual 'brand'. A graphic designer works to a brief agreed with the client, creative director or account manager. They develop creative ideas and concepts, choosing the appropriate media and style to meet the client's objectives. The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines Develop creative programs and design concepts:- Creating suitable visual communication for Social Media and other platform Lead brainstorming and creative brief development Create social media and campaign ideas and templates Create color pallets and themes to be used in designs Work with internal teams to generate ideas for pitching and proposals Video Editing Animated creatives Proficiency After Effects, Premier Pro, Photoshop and Illustrator. Overall Job Purpose:- Be able to visualize and present solutions for social and mobile campaigns Collaborate with account management, creative design, strategy, media & social team Inspire a team of interactive designers, juggle multiple projects simultaneously, and work closely with clients Provide Creative Direction to projects with an eye for perfection

Prepares work to be accomplished by gathering information and materials. Plans concept by studying information and materials. Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts. Responsibities Developing digital creatives for all social media channels Facebook, Twitter, LinkedIn, Google, Pinterest and also for the web Developing creatives for banner ad campaigns on Google and other ad networks Understand existing client assignments and propose all possible creative design interventions that match their identity and clearly deliver their message in a timely manner Create, maintain and enforce a thorough and consistent brand style guide for clients Execution of campaigns along with team members that would include the account manager, inbound marketing experts and business strategists Visualise campaigns and brand ideas (sometimes) Maintain open communication with the team on status, deadlines, and customer requests Learn new digital creative tools like Canva, GIMP and also Inbound Marketing tools like Hub Spot Requirements Keen sense of imagination A background in web/digital design and Infographics Excellent typographic skills; you are a Bond in Typography Graduate or post graduate degree in Graphic Design 1 years+ experience in graphic design, dealing with Logo Designs, Website Concept Design, Digital Creatives, Social Media images and custom productions like Infographics and eBooks Proficient in the following software applications: In Design, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft PowerPoint Designed to work on Apple iMac Excellent communication skills, both written and verbal, in English Preferably Females

As a Graphic Designer at Zenoids Technologies , you will be at the forefront of visual communication. Your primary role is to conceptualize and create engaging, brand-aligned designs that communicate ideas clearly and creatively across digital and print platforms. You will collaborate closely with cross-functional teams to bring campaigns, websites, and product visuals to life, ensuring consistency and impact in every piece of visual content. Your creativity, attention to detail, and proficiency in design tools will play a key role in enhancing our brand presence and delivering compelling visual experiences. Responsibilities : Design visually compelling graphics for digital and print media. Create engaging visuals for social media, websites, marketing campaigns, and branding. Collaborate with the marketing and development teams to ensure consistent brand identity. Edit promotional videos and animations when required. Stay updated with design trends and emerging tools. Skills Required: Mastery in Adobe Illustrator (Ai) , Photoshop (Ps) , and Premiere Pro (Pr) . Strong sense of layout, color theory, typography, and visual hierarchy. Attention to detail with ability to meet deadlines in a fast-paced environment. Creative problem-solving and adaptability to feedback. Basic animation or video editing skills (bonus).

We're looking for a skilled Video Editor to edit high-quality video content for our social media channels, website, and marketing campaigns. The ideal candidate will have minimum 6 months of experience in video editing, a keen eye for detail, and excellent storytelling skills. Freshers with training/internship experience can also apply. Tricity candidates preferred. Responsibilities: Edit video footage to create engaging, high-quality content for various platforms. Collaborate with the creative team to develop video concepts and scripts. Use Adobe Creative Cloud (Premiere Pro, After Effects, etc.) to edit and finalize videos. Ensure all videos meet brand guidelines and style. Work with the team to meet tight deadlines and deliver high-quality content. Stay up-to-date with the latest video editing trends and techniques. Assist in brainstorming ideas for new video content. Requirements: Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, etc.). Strong storytelling skills and attention to detail. Excellent communication and collaboration skills. Ability to work under tight deadlines and deliver high-quality content. Strong understanding of brand guidelines and style. Portfolio that showcases your video editing skills and experience. Nice to Have: Experience with motion graphics and animation. Knowledge of color grading and color correction. Experience with 360-degree video editing. Familiarity with video marketing trends and best practices. Qualification : Bachelor's

BKMSOLVENTS is looking for Social Media Analytics Professional to join our dynamic team and embark on a rewarding career journey Data Collection: Gathering data from various social media platforms, including metrics like likes, shares, comments, and followers, as well as qualitative data related to user sentiment and feedback. Data Analysis: Using data analysis tools and techniques to identify trends, patterns, and insights from social media data. This may involve data visualization, sentiment analysis, and statistical analysis. Performance Metrics: Monitoring and reporting on key performance indicators (KPIs) such as engagement rates, click-through rates, conversion rates, and follower growth. Competitive Analysis: Analyzing the social media activities of competitors to identify opportunities, gaps, and best practices. Audience Insights: Understanding the demographics, preferences, and behaviors of the target audience to create more effective content and campaigns. Campaign Assessment: Evaluating the effectiveness of social media marketing campaigns and providing recommendations for improvement. Content Strategy: Collaborating with social media and content teams to develop data-driven content strategies that resonate with the audience.

Enrope Solutions Private Limited is looking for Social Media Intern to join our dynamic team and embark on a rewarding career journey Content Creation: Assist in creating and curating content for various social media platforms, including text posts, images, videos, and infographics Ensure that content aligns with the brand's voice and messaging Scheduling and Posting: Schedule and publish social media posts on platforms like Facebook, Instagram, Twitter, LinkedIn, and others Use social media management tools to plan content calendars Audience Engagement: Monitor social media channels for comments, messages, mentions, and direct interactions from followers Engage with the audience by responding to inquiries and comments Analytics and Reporting: Track the performance of social media campaigns and posts using analytics tools Provide insights and data on key performance metrics, such as reach, engagement, and conversion rates Trend Analysis: Stay updated on social media trends, hashtags, and discussions related to the industry and brand Use this information to inform content creation and engagement strategies Competitor Research: Research and analyze the social media presence of competitors to identify opportunities for improvement and differentiation Hashtag Research: Identify relevant hashtags to use in posts to increase discoverability and engagement Create branded hashtags when appropriate

PMS College of Dental Sciences & Research is looking for Marketing Executive to join our dynamic team and embark on a rewarding career journey Researching and brainstorming each stage of the project. Delegating assignments to members of the graphics and advertising departments, as needed. Supervising employees' work, providing direction and clarification, as needed. Ensuring adherence to clients' specifications. Coordinating efforts to ensure that campaigns are completed. Adhering to time and financial restrictions. Tracking changes in consumer engagement following the roll-out of each marketing campaign. Compiling reports detailing the effects exerted by each campaign, and sharing these with clients.

Pink City Royals is looking for Content Writer to join our dynamic team and embark on a rewarding career journey Conducting in-depth research on industry-related topics in order to develop original content. Developing content for blogs, articles, product descriptions, social media, and the company website. Assisting the marketing team in developing content for advertising campaigns. Proofreading content for errors and inconsistencies. Editing and polishing existing content to improve readability. Conducting keyword research and using SEO best practices to increase traffic to the company website. Creating compelling headlines and body copy that will capture the attention of the target audience. Identifying customers needs and recommending new content to address gaps in the company's current content.