PR & Communication Manager

ROLE OBJECTIVE

Responsible for managing and directing the public relations and communications strategies of the organization. This role involves developing and implementing communication plans that promote the organization’s mission, enhance its public image, and support its marketing and operational goals.

KEY RESPONSIBILITIES

Strategic Planning and Implementation:

1.     Develop and implement comprehensive PR and communication strategies that align with the organization’s goals and objectives.

2.     Conceptualize engagement strategies to draw more traffic on online and offline space India and international.

3.     Create and oversee the execution of annual communication plans, including media relations, content creation, social media strategy, and crisis communication.

Media Relations:

1.     Build and maintain strong relationships with media outlets, journalists, and influencers.

2.     Develop and distribute press releases, media kits, and other PR materials.

3.

4.     Identify, initiate, develop and oversee key opportunities for branding, events and partnerships; promote press days, presentations and brand events

Content Creation and Management:

1.     Oversee the creation of high-quality content for various platforms, including website, social media, newsletters, and other marketing materials.

2.     Ensure all content is consistent with the organization’s brand voice and messaging.

3.     Generate ideas for promotions and product placement in line with the brand; including collaborating with Retail on launches, competitions and offers and present story angles for media.

4.     Collaborate with Design and Sales in developing seasonal marketing story; Set the tone of voice for each season and collection

5.     Regularly brainstorm and brief on all marketing and product launch initiatives to develop visual assets and content.

6.     Develop and implement marketing campaigns, trend content and real time coverage of launches and events for brands across digital platforms.

Crisis Management:

1.     Develop and implement crisis communication plans to address potential issues promptly and effectively.

2.     Provide counsel to senior management during crises and manage the organization’s response.

Internal Communications:

1.     Foster a positive internal communication environment to keep employees informed and engaged.

2.     Managing internal and external communications: PR, Promotional collaterals, Sales & Marketing for the brand.

3.     Develop internal communication strategies and tools to ensure effective dissemination of information within the organization.

4.     Collaborate with creative content team to create the templates that communicate the brand DNA, history, seasons, product launches, Top Management statements and bio’s to utilize for future sales and marketing.

5.     Work with Brand on mood boards, concepts, talent and execution of campaigns for the new season launches.

Brand Management:

1.     Enhance and maintain the organization’s brand image and reputation.

2.     Oversee brand consistency across all communication channels and materials.

3.     Developed and made monthly Communications and PR calendar, for the year highlighting events around the brand.

4.     Responsible for the overall brand positioning and growth in brand value with the marketing head, and calculate media revenue

5.     Position the brand in key editorial features and work with publications on brand features, photo shoots, covers and marketing led activities.

6.     Develop, improve, and propose new initiatives & ideas to constantly elevate the brand communication, representation, increase brand visibility and awareness

Team Leadership:

1.     Lead, mentor, and manage the PR and communication team, ensuring professional growth and development.

2.     Collaborate with cross-functional teams to support overall business objectives.

Analytics and Reporting:

1.     Continuously measure and evaluate branding effectiveness, ROI and processes, looking for opportunities to improve, re-align and support branding strategy

2.     Monitor brand placement/exposure across all forms of media, ensuring all communications are kept in line with the brand and is of the highest standard.

3.     Maintaining media records through monthly tracking of features on the brand in magazines, dailies, etc. & answering all press requests (image requests, quote requests) via email through relevant information approved by the Marketing and communications head

4.     Use data and feedback to continually improve communication efforts.

TYPICAL EDUCATION & EXPERIENCE REQUIREMENTS

Education - Graduate/ PG in Public Relations, Communications, Marketing, or a related field

Experience- 1-3 years of Luxury Retail Experience

UNIQUE KNOWLEDGE AND SKILLS

1.     Exceptional written and verbal communication skills.

2.     Minimum of 5 years of experience in public relations, communications, or a related field.

3.     Proven track record of successful PR campaigns and media relations.

4.     Experience in a leadership role, managing teams and strategic initiatives

5.     Strong strategic thinking and problem-solving abilities.

6.     Proficiency in using digital communication tools and platforms.

7.     Ability to work under pressure and manage multiple projects simultaneously.

8.     Strong interpersonal skills and ability to build relationships with stakeholders