PPC Executive

Job Summary: We are looking for a detail-oriented and results-driven PPC Executive to manage pay-per-click advertising campaigns across various platforms such as Google Ads, Bing, Facebook, and LinkedIn. The ideal candidate should have a strong understanding of paid marketing, keyword research, and analytics to drive targeted traffic and conversions. Key Responsibilities: Plan, implement, and manage PPC campaigns across Google Ads, Bing, Facebook, Instagram, and LinkedIn. Conduct keyword research and selection for pay-per-click campaigns. Create compelling ad copy and optimize landing pages to improve Quality Score and conversion rates. Monitor and adjust bid strategies to maximize ROI. Track and report on campaign performance using tools like Google Analytics, Google Ads, and Data Studio. Perform A/B testing for ads and landing pages. Analyze competitor advertising links and strategies. Collaborate with the design and content teams to ensure ad creatives and messaging align with campaign goals. Stay up to date with the latest trends and best practices in search engine marketing and paid advertising. Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, or a related field. 1-3 years of experience in managing PPC campaigns. Proficiency in Google Ads, Facebook Ads Manager, and Microsoft Advertising. Solid understanding of performance marketing, conversion, and online customer acquisition. Strong analytical skills and experience with Google Analytics and other performance tracking tools. Good communication and organizational skills. Certification in Google Ads or other relevant platforms (preferred). Preferred Skills: Experience with remarketing and display campaigns. Familiarity with SEO and how PPC and SEO work together. Knowledge of CRM tools and conversion tracking setups.