Performance Marketing ( Travel)

4 years

0 Lacs

Posted:2 months ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

We are hiring a Performance Marketing Specialist for one of our esteemed clients in the travel industry , based out of Gurgaon’s Udyog Vihar Phase . The ideal candidate will have hands-on experience with Facebook Ads Manager , strong command over Google Ads , and a solid understanding of travel consumer behavior and seasonal trends. This role demands strategic planning, data-driven campaign execution, and ongoing optimization to deliver measurable ROI. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Facebook, Instagram, and Google Ads platforms. Drive lead generation and bookings through targeted campaigns tailored to travel offerings. Collaborate with creative and content teams to develop high-converting ad creatives and landing pages. Analyze ad performance, derive insights, and adjust strategies to improve CAC, ROAS, and conversion rates. Conduct A/B testing for copy, creatives, and targeting. Stay up to date with the latest trends and best practices in digital advertising and travel consumer behavior . Generate performance reports and share actionable insights with internal teams and clients. Required Skills & Qualifications: 2–4 years of proven experience in performance marketing , preferably in the travel or tourism domain . Strong expertise in Facebook Ads Manager and Google Ads (Search, Display, YouTube) . Deep understanding of campaign optimization, bidding strategies, and audience segmentation . Familiarity with Google Analytics , Tag Manager , and conversion tracking tools . Ability to analyze campaign data and translate it into strategic recommendations. Excellent communication and project management skills. Bachelor's degree in Marketing, Business, or a related field is preferred. What We Offer: Opportunity to work with a reputed travel brand A collaborative and growth-driven work culture Competitive salary and performance-based incentives Office location: Gurgaon, Udyog Vihar Phase Show more Show less

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