Performance Marketing Specialist

Job Summary: We are seeking a talented and result-driven Digital Marketing Executive with strong expertise in Paid Marketing to join our team at Happily Trade. The ideal candidate must have hands-on experience in managing and optimizing paid campaigns across platforms like Google Ads (AdWords), Facebook Ads, LinkedIn Ads, etc. Key Responsibilities: Plan, create, execute, and monitor paid ad campaigns across various platforms (Google, Facebook, LinkedIn, etc.) Manage budgets, optimize ads, and achieve ROI goals Conduct keyword research, create ad copies, and design effective landing pages Perform A/B testing, monitor analytics, and adjust strategies accordingly Generate weekly and monthly performance reports Stay updated with the latest trends and updates in the digital ad ecosystem Collaborate with the design and content team to create ad creatives Recommend growth strategies and handle marketing automation (if applicable) Required Skills & Qualifications: Minimum 3 years of experience in Digital Marketing with core expertise in Paid Marketing Proven experience managing Google Ads (AdWords), Meta Ads (Facebook/Instagram), and LinkedIn Ads Strong knowledge of Google Analytics, conversion tracking, and campaign optimization Excellent understanding of CPC, CPA, ROAS, and related metrics Certification in Google Ads or Meta (preferred) Excellent communication, analytical thinking, and reporting skills Strong understanding of both online and offline marketing strategies and their implementation Preferred Candidate: Female candidate preferred Immediate joiners will be an added advantage Experience in B2B marketing or data-related services is a plus *Interested candidates can share CV to 9810970169* Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Schedule: Monday to Friday Weekend availability Application Question(s): What's your current salary? What's your expected salary? Experience: Performance marketing: 3 years (Required) Work Location: In person