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Performance Marketing Executive

2 - 3 years

0 Lacs

Posted:18 hours ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Who We’re Looking For

A performance-first Growth Marketer who knows how to acquire users, drive engagement, and optimize revenue—across apps, e-commerce, and B2B lead generation. If you’ve scaled app downloads, grown product sales, or built high-quality B2B pipelines, we want you.

Key Responsibilities

  • User Acquisition & Revenue Growth
Lead full-funnel performance marketing strategies across Google, Meta, LinkedIn, TikTok, and emerging platforms.
Drive growth for apps (installs → registrations → payments), e-commerce (sales funnels, conversions), and B2B (lead generation, awareness, and traffic).Own and optimize conversion funnels—whether it’s an app signup, e-commerce checkout, or a B2B lead form.
  • Performance Marketing & Paid Media
Run high-budget ad campaigns for customer acquisition and retargeting.
Plan and execute A/B tests to optimize creatives, messaging, and landing pages.Analyze CAC, ROAS, LTV, and other core performance KPIs to scale efficiently.
  • B2B Lead Generation & Growth
Develop multi-channel outbound strategies using LinkedIn, email outreach, and paid media.
Optimize lead-to-revenue funnels in collaboration with sales teams.Drive website traffic and engagement through content marketing & strategic ads.
  • Social Media & Engagement
Grow brand awareness and community engagement across social platforms.
Leverage organic & paid social strategies to drive traffic, interaction, and conversions.Work with content teams to ensure platform-specific, high-performing creatives.
  • SEO & Organic Growth (Bonus Skill)
Optimize website & app store presence for discoverability.Leverage content, ASO, and technical SEO to build long-term inbound growth.

What You Need To Succeed

  • 2-3 years of experience in performance marketing, app growth, e-commerce, or B2B lead generation.
  • Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and other acquisition platforms.
  • Proven ability to drive sales, conversions, or registrations across different business models (App, E-com, B2B).
  • Data-driven approach—comfortable working with Google Analytics, Mixpanel, Amplitude, and CRM tools.
  • Hands-on experience with funnel optimization, A/B testing, retargeting, and lifecycle marketing.
Skills: google analytics,a/b testing,content marketing,google,seo,social media engagement,funnel optimization,retargeting,lifecycle marketing,crm tools,mixpanel,data analytics,paid media,analytics tools,data analysis,lead generation,revenue growth,e-commerce,conversion optimization,google ads,meta ads,amplitude,social media,google ad planner,linkedin,user acquisition,social media marketing,linkedin ads,b2b lead generation,performance marketing

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