Performance Marketing Associate

Job Description

Key Responsibilities: Manage and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) for maximum ROI. Monitor performance metrics (CTR, CPC, CPA, ROAS) and make data-driven optimizations. Conduct A/B testing on creatives, targeting, and landing pages to enhance conversions. Execute retargeting and remarketing campaigns to boost engagement and repeat conversions. Develop and implement digital strategies across PPC, SMO, and funnel creation. Create engaging content for blogs, emails, and websites to drive conversions. Analyze campaign performance using GA4, GTM, and Meta Business Suite. Collaborate with cross-functional teams to align marketing efforts with business goals. Stay updated on digital marketing trends, algorithm changes, and ad formats. Assist in budget and resource allocation for campaign efficiency. Qualifications and Skills: 1-3 years of proven experience in Google Ads and Meta Ads with a strong performance record. Expertise in PPC, performance marketing, and social media optimization. Proficiency in analytics tools (GA4, GTM, Meta Business Suite). Strong content creation, A/B testing, and audience segmentation skills. Ability to collaborate across teams and manage digital initiatives. Data-driven mindset with strong problem-solving skills. Up-to-date knowledge of digital marketing trends and best practices. Show more Show less