Performance Marketer

Key Responsibilities:

• Set up, configure, and manage high-budget campaigns on

  Google Ads

  and

  Meta Ads

  , ensuring technical accuracy in tracking, targeting, bidding, and reporting.
• Use

  scripts

  and

  automation tools

  (e.g., Google Ads Scripts, Facebook Automated Rules) to streamline campaign management processes.
• Implement and maintain tracking codes, pixels, and conversion tracking for Google Ads and Meta Ads to ensure data accuracy.
• Integrate Google Tag Manager (GTM), Google Analytics, and other tracking platforms to streamline data flows and improve reporting accuracy.
• Troubleshoot and debug tracking or conversion issues, ensuring that all campaign data is captured correctly.
• Use tools like

  Google Analytics

  ,

  Google Data Studio

  , and

  Tableau

  to build customized performance reports and dashboards for clients and internal teams.
• Analyze campaign performance, identify technical bottlenecks, and make recommendations for campaign adjustments.
• Dive deep into campaign metrics (CPC, CPA, ROAS, and others) to make data-driven decisions for optimization.
• Implement advanced automation techniques within Google Ads, Meta Ads, and Google Analytics to reduce manual tasks and enhance optimization efforts.
• Develop and maintain automated workflows for campaign optimizations, reporting, and bid adjustments.
• Collaborate with the marketing and creative teams to ensure that campaign designs are implemented correctly and meet performance goals.
• Work with client-facing teams to translate technical metrics into actionable insights and recommendations.
• Conduct A/B testing of ad creatives, landing pages, and audience segments to continuously improve performance.
• Optimize campaigns for budget allocation, targeting, and bidding based on performance data.
• Ensure the proper configuration of

  Google Ads

  ,

  Meta Ads Manager

  , and other advertising platforms.
• Troubleshoot any issues related to campaign delivery, ad approval, or budget discrepancies.

Qualifications:

performance marketing

• Technical Expertise

  :
• Hands-on experience with

  Google Tag Manager

  ,

  Google Analytics

  , and

  Facebook Pixel

  for tracking setup and implementation.
• Proficiency in

  Google Ads Scripts

  ,

  Facebook Ads Automation Rules

  , and

  bid management

  tools.
• Strong understanding of

  tracking pixels

  ,

  server-side tracking

  , and

  UTM parameters

  .
• Google certification will be and added advantage.
• Knowledge of scripting languages (e.g., JavaScript, HTML) for tracking, automation, and advanced customizations within ad platforms.
• Strong analytical skills and experience with tools like

  Google Analytics

  ,

  Google Data Studio

  , and

  Excel

  (pivot tables, data manipulation).
• Google Ads Certified, Facebook Blueprint Certification, and any other relevant performance marketing certifications are highly preferred.
• Ability to troubleshoot technical issues in ad campaigns, data tracking, and integrations, ensuring smooth and optimized campaign delivery.
• High degree of accuracy and attention to detail when working with tracking codes, scripts, and budget allocations.
• Strong communication skills to explain complex technical data in a clear and concise manner to clients and internal teams.
• Ability to manage multiple campaigns, budgets, and stakeholders efficiently.