Performance Marketer - Skincare & D2C

Job Title: Performance Marketing Manager – Skincare & D2C

Location: Chennai.
Experience: 4+ Years
Industry: Skincare, Beauty, Personal Care, D2C E-commerce

About Us:

We are a fast-growing D2C skincare brand committed to redefining how self-care is experienced by today’s conscious consumers. We’re looking for a Performance Marketing Manager with proven expertise in scaling paid campaigns for skincare or beauty brands, who thrives on data, experimentation, and measurable growth.

Key Responsibilities:

• Plan, execute, and scale high-performing paid campaigns on Meta, Google Ads, YouTube, Programmatic, and other relevant channels
• Optimize campaigns for CAC, ROAS, LTV, and conversion rates across the full funnel
• Ideate and collaborate on ad creatives, UGC concepts, videos, and landing page testing
• Analyse campaign data to deliver actionable insights and growth strategies
• Run A/B tests on audiences, creatives, placements, and offers
• Manage and track monthly ad budgets, ensuring efficient spend and strong returns
• Stay updated on performance trends in the skincare/beauty space and adopt best practices
• Coordinate with the content, design, and CRM teams to align performance campaigns with product launches, promotions, and retention efforts

Requirements:

• 4–6 years of hands-on experience in performance marketing for D2C skincare, beauty, or personal care brands
• Proven track record of managing large paid media budgets with consistent positive ROAS
• Strong analytical skills with proficiency in tools like Meta Ads Manager, Google Ads, GA4, GTM, Hotjar, Looker Studio, Klaviyo (or similar)
• Experience with eCommerce funnels, retargeting, and scaling new customer acquisition
• Creative mindset to test and iterate messaging and visual hooks for skincare audiences
• Excellent communication and reporting skills
• Bonus: Familiarity with influencer campaigns or UGC sourcing for skincare brands

Job Type: Full-time

Pay: ₹600,000.00 - ₹1,500,000.00 per year

Work Location: In person