Amazon Ads & Performance Marketing Specialist

Job Title: Amazon Ads & Performance Marketing Specialist Company: Green Milk Concepts Location: Chennai, India Experience: 2+ years We are looking for a results-driven and analytical Amazon Ads & Performance Marketing Specialist to take charge of our online advertising efforts across Amazon and key digital platforms in India, Europe, and the USA . Join our fast-growing wellness brand, committed to holistic health and sustainability through premium personal care and health products, as we continue to scale our global digital presence. Job Summary: We are seeking a skilled marketer to manage our Amazon PPC campaigns and broader performance marketing initiatives, including Meta Ads, Google Ads, and retargeting strategies. The ideal candidate is experienced in e-commerce advertising, analytics, and eager to drive growth through data-led decisions Key Responsibilities: Amazon Advertising : Plan, execute, and optimize Amazon ad campaigns (Sponsored Products, Brands, and Display). Conduct keyword research and competitor benchmarking. Manage campaign structure, daily budgets, and bid strategies. Analyze data to improve ACoS, CTR, and conversion rates. Collaborate with product and sales teams to enhance listing performance. Performance Marketing: Plan and execute campaigns on Meta (Facebook/Instagram), Google Ads (Search, Shopping, Display), and other digital platforms. Implement retargeting and lookalike audience strategies. Monitor ad spend, ROI, CPL, and CAC. Produce weekly and monthly performance reports with actionable insights. Requirements: 2+ years of experience in Amazon Ads and performance marketing. Hands-on experience with Amazon Advertising Console, Google Ads, and Meta Ads Manager. Strong analytical skills and proficiency with tools like Google Analytics, Excel, etc.. Ability to manage budgets and deliver measurable results. Excellent communication and project management skills. Preferred Skills: Experience in D2C, wellness, or personal care product categories. Familiarity with Shopify, Flipkart, Meesho, Jiomart, and Tata 1mg platforms. Knowledge of marketing automation and CRM tools is a plus. Show more Show less