Performance Manager

With 100+ bn minutes streamed annually, 120 minutes of daily average listening time, and 6+ billion total audio plays on our platform, Pocket FM is on a mission to build the world’s largest AI-powered audio streaming platform. Rapid growth in the US and India, with strong momentum in Europe and LATAM. Pocket TV is a mobile-first platform revolutionizing how stories are consumed. Created by Pocket FM Corp., Pocket TV delivers high-impact, short-form vertical video micro-dramas — rich, emotionally engaging stories. Built on storytelling DNA, Pocket TV is expanding rapidly in India and is seeking a creative powerhouse to lead its content vision. Responsibilities

• Own & optimize online and social media marketing across search, display, remarketing, Google Ads, and paid campaigns to maximize impact.
• Track, analyze, and refine campaigns using web/app analytics, consumer insights, and performance data to drive continuous improvement.
• Leverage deep expertise in Google Analytics and conversion metrics to enhance targeting and ROI.
• Apply advanced optimization techniques, event tracking, attribution models, and data funnel strategies to identify and engage high-value user cohorts.
• Drive data-backed marketing decisions through A/B testing, quantitative analysis, and customer insights.
• Collaborate closely with creative, product, and tech teams to fuel growth and engagement.

Qualifications

• 2-4 years of experience in driving growth through digital acquisition channels.
• Deep understanding of the business, digital media, and tech startup ecosystem in India.
• Proven ability to define program requirements and leverage data & metrics to drive improvements.

Pocket FM | LinkedIn

Pocket FM | 465,769 followers on LinkedIn. Unheard, untold and unique audio series #pocketfulofjoy | Founded in 2018 with a bold vision, Pocket FM set out to revolutionize the entertainment landscape by pioneering the audio series category. Our unique episodic style has ignited a binge-listening revolution, with users spending an average of 115 minutes daily on the platform. Our thriving community of over 200 million listeners streams over 6.5 billion minutes every month.