Operations Associate- Whatsapp Marketing

🎯 Key Responsibilities:Campaign Execution: Support in creating and executing engaging push notifications, WhatsApp campaigns, and content updates on app and web platforms. Content Coordination: Work closely with content and creative teams to ensure campaigns are timely, engaging, and resonate with users. Content Planning: Assist in managing content calendars, aligning updates with seasonal trends, campaigns, and user needs. Localization & Proofreading: Collaborate with teams to localize, proofread, and ensure content accuracy in multiple languages, maintaining consistency in tone and messaging. Performance Tracking: Track and report on basic performance metrics such as click-through rates and open rates to optimize campaigns and improve results. Content Sourcing: Assist with basic content sourcing, translations, and tagging in line with campaign requirements. CMS Management: Ensure smooth publishing of content using internal CMS tools or workflow dashboards to keep everything running smoothly. ✅ Qualifications & Skills:Freshers or candidates with up to 1 year of experience in content management, whatsapp marketing, relationship management or in-app marketing like notifications A Bachelor’s degree (preferably in Computer Science, Media, Communications, or related fields). Strong communication skills with an eye for detail and clarity Ability to handle multiple tasks and meet tight deadlines in a fast-paced environment. Proficiency in English (additional regional languages like Tamil, Malayalam, or Hindi are a plus). Exposure to content management systems or campaign tools is desirable. Familiarity with social media, mobile apps, or digital communication platforms is a bonus. 💡 Preferred Attributes: Interest in social media, mobile apps, or digital communication platforms. Passion for storytelling, cultural content, and user engagement. Basic knowledge of notification platforms (e.g., WebEngage, MoEngage) is a bonus. Enthusiastic about contributing to culturally diverse and dynamic digital ecosystems.