Meta Ads Specialist

About Us

We build and scale high-performance D2C brands with performance marketing at the core. As a Meta Media Buyer, you’ll be responsible for launching, managing, and optimizing campaigns on Facebook and Instagram while working closely with our content strategist to drive creative effectiveness and performance uplift.

What You’ll Be Responsible For

1. Campaign Execution & Optimization

- Plan, launch, and manage Meta Ads across awareness, acquisition, and remarketing funnels

- Continuously optimize campaigns for ROAS, CPA, CTR, CVR, and scale

- Conduct ongoing testing of audiences, bidding strategies, and placements

2. Creative Analysis & Collaboration

- Analyze ad creative performance to identify high-performing hooks, formats, and messaging

- Provide actionable insights to the Content Strategist for continuous creative improvement

- Participate in brainstorming and creative briefing for upcoming shoots or ad refreshes

3. Reporting & Data-Driven Decision Making

- Build clear performance reports and dashboards using Meta Ads Manager and GA4

- Identify trends and anomalies in campaign data and recommend strategic adjustments

- Work with analytics and growth team to link performance to business metrics (e.g. CAC, LTV)

4. Funnel Understanding & Consumer Behavior

- Use funnel thinking to understand ad fatigue, drop-offs, and conversion bottlenecks

- Test messaging tailored to different personas, awareness levels, and remarketing stages

You Should Apply If

- You’ve managed ₹30L+/month budgets on Meta with a strong ROAS track record

- You’re fluent in interpreting ad creative performance and iterating with content teams

- You understand how to scale performance in D2C environments with rapid testing

- You enjoy data, storytelling, and building systems that scale

Bonus Points

- Experience working with content creators or UGC workflows

- Familiarity with ClickUp, Notion, or Airtable for campaign ops

Job Type: Full-time

Pay: Up to ₹1,200,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off

Schedule:

• Day shift

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Facebook Advertising: 3 years (Required)

Work Location: In person