Marketing & Sales Executive

Job Title: Marketing & Sales Executive (with Sales Expertise)

Location:

Job Type:

About the Role

Marketing & Sales Executive

Key Responsibilities

Marketing:

• Develop and execute

  digital marketing strategies

  across SEO, SEM, social media, email, and paid campaigns. 
• Plan and manage

  ad campaigns

  (Google Ads, LinkedIn, Meta) to generate quality leads and drive product awareness. 
• Own the brand messaging and develop content in collaboration with product and design teams (landing pages, datasheets, whitepapers). 
• Track KPIs using tools like Google Analytics, HubSpot, and campaign performance dashboards. 

Sales & Sales Engineering:

• Lead

  end-to-end application sales

  from prospecting to deal closure. 
• Act as a

  Sales Engineer

  during the pre-sales phase: 
• Understand client technical requirements 
• Deliver compelling product demos and proof-of-concepts 
• Create tailored solution presentations and architecture diagrams 
• Answer RFPs and technical questionnaires 
• Collaborate closely with Product and Engineering to ensure solutions meet client needs. 
• Use CRM platforms (e.g., Salesforce, Zoho CRM) to manage pipelines, forecast revenue, and track opportunities. 
• Contribute to post-sale onboarding and ensure client satisfaction in early adoption. 

Required Skills & Qualifications

• 1+ years of combined experience in

  marketing, sales, and sales engineering

  , preferably in SaaS, B2B applications, or enterprise IT solutions. 
• Strong grasp of

  digital marketing platforms and analytics

  . 
• Proven experience running

  ad campaigns

  with demonstrable ROI. 
• Ability to conduct

  technical sales discussions

  , product walkthroughs, and solution design. 
• Excellent verbal and written communication skills for both technical and business audiences. 
• Bachelor's in marketing, Business, Engineering, or Computer Science. (MBA or technical postgraduate degree is a plus.)