Marketing Manager

Role Overview - -Marketing Manager Location- North Goa CTC- Can Discuss The Marketing Manager will be responsible for crafting the brand story, generating direct bookings, and building a loyal guest community through digital campaigns, social media, influencer marketing, and content creation. This role is ideal for someone who thrives in a fast paced, entrepreneurial environment and has a strong pulse on what today’s travelers want, with a clear focus on meeting KPIs and delivering measurable growth. Key Responsibilities Brand & Content Strategy - Own and evolve the brand identity, visual language, and tone across all touchpoints.  Set clear content KPIs (e.g., engagement rates, impressions, shares) and monitor performance to iterate creative approaches.  Plan and oversee content creation: villa visuals, guest experiences, video reels, social posts, and blogs.  Craft seasonal campaigns that align with travel trends, holidays, and guest preferences. Digital & Performance Marketing-  Design and execute digital marketing campaigns (Meta, Google Ads, YouTube, etc.) focused on lead generation and direct bookings.  Set, track, and report on weekly/monthly performance KPIs to assess growth and booking targets.  Manage website updates, SEO efforts, and track analytics using tools like Google Analytics and Meta Ads Manager.  Continuously optimize campaigns based on performance data and ROI metrics. Social Media & Influencer Collaboration-  Lead the social media calendar with engaging and on-brand content.  Identify and collaborate with travel influencers, lifestyle creators, and micro-influencers for visibility and credibility.  Organize influencer stays and barter collaborations to boost online reach and engagement. Email Marketing & CRM-  Create and manage newsletters, automated drip campaigns, and loyalty offers to increase repeat bookings.  Maintain and grow the guest database with segmentation for targeted communications. Offline & Local Marketing  Organize or participate in local events, pop-ups, or brand partnerships with premium lifestyle brands.. Requirements - 4–7 years of hands-on marketing experience, preferably in hospitality, travel, real estate, or luxury/lifestyle sectors.  Proven track record of building and executing KPI-driven marketing strategies with a focus on growth, conversion, and brand performance.  Proven experience with digital ads, content marketing, and social media strategy.  Creative eye with a good understanding of premium consumer expectations.  Strong knowledge of analytics, campaign performance metrics, and ROI-driven marketing.  Excellent communication and coordination skills. Why Join Us-  Be a key driver in shaping a fast-growing luxury travel brand in Goa.  Enjoy the freedom to bring creative ideas to life across digital and offline spaces.  Work in a vibrant and entrepreneurial environment that values innovation.  Competitive compensation + incentive-based bonuses + accommodation + other perks.  Chill Work Culture – Casual vibes, open minds, and fresh ideas  Swap the cubicle for coconut trees and coastal breeze — welcome to Goa!! Show more Show less