Marketing and Brand Strategy Lead

UTOPIC PLANET

Hiring: Marketing & Brand Strategy Lead

Full-time | Remote (India) | Compensation based on experience + equity options

Utopic Planet is building the digital infrastructure for India's research and innovation ecosystem, starting with a secure, collaborative platform for researchers to write, protect, and grow their work outside traditional gatekeeping structures.

We’re focused on those often overlooked by elite networks: Tier-2/Tier-3 institutions, early-career researchers, interdisciplinary innovators, and citizen scientists. Our mission is to make quality research safer to share, easier to fund, and more connected across boundaries.

Marketing & Brand Strategy Lead

What You’ll Own:

• Define and refine

  Utopic Planet’s brand identity, tone, and position

  in the academic ecosystem.

• Design and execute

  campaigns, programs, and communication formats

  that build recognition and trust across researchers, institutions, and early partners.

• Oversee messaging across website, waitlists, outreach, emailers, and events.

• Develop a

  lead acquisition and engagement plan

  rooted in storytelling, not selling.

• Craft founder narratives and build a playbook for public positioning – both digital and in community spaces.

• Work cross-functionally with product and outreach to ensure clarity and consistency across touchpoints.

You Are Someone Who:

• Holds a

  PhD

  and understands how Indian researchers think, work, and struggle — because you’ve been one.

• Has

  demonstrated experience

  in community-building, marketing, communication, and brand strategy, preferably in research-focused or academic-facing organisations.

• Writes with precision and voice – you can

  translate complexity into clarity

  without oversimplifying.

• Thinks long-term,

  builds systems

  , and isn’t dependent on vanity metrics.

• Values context, credibility, and

  community

  , and knows how to build brand presence without noise or gimmicks.

• Is

  based in India

  and familiar with the academic culture, challenges, and aspirations here.

Why This Role Matters

You’ll be shaping how thousands of researchers see this platform before it even launches.

make sense

This role is full-time and long-term.

equity options

bandhan@utopicplanet.org

Marketing & Brand Strategy Lead – [Your Name]

Please include your CV or portfolio, and a short note on why this role resonates with you and why you are the right fit for the same.