Lead Creative Strategist

Our Story:

Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time—making every second counts towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities in 10 minutes*.

Zepto Café extends our commitment to convenience, featuring a curated menu of over 200

fresh items.

About the Role

Lead

You will mentor a lean team of creative minds, shape GTM narratives, build platform-native IPs, and play a pivotal role in Zepto’s mission to redefine how brands connect with India’s next-gen shoppers.

What You’ll Do

• Lead the

  creative response on brand briefs

  from decoding the ask to delivering solution-first, platform-native ideas
• Build and present

  high-conviction pitch decks

  to clients and agencies, often alongside the sales POC

• Develop and scale custom IPs

  , new monetization formats, and commerce-driven innovations in collaboration with the Product team
• Collaborate with cross-functional teams

  Ad Sales, Product, Marketing, Design, Ad Ops

  and to convert concepts into live campaigns
• Lead

  sale enablement

  by training teams on new ad solutions, capabilities, and creative best practices
• Balance

  short-turnaround tactical briefs

  with

  longer-horizon innovation projects

• Ensure process discipline through internal threads, structured briefing, and prioritization aligned with revenue impact
• Join key

  client/agency meetings

  for ideation and alignment, and support

  post-campaign reviews

  with the KAM and Ad Ops team
• Guide junior strategists and ensure quality control across all outputs

What You Bring

Must-haves:

• 8+ years of experience in

  creative strategy, branded content, or platform monetization

  (agency, publisher, or tech product side)
• Deep understanding of

  digital storytelling, content marketing

  , and platform-native formats
• Strong ability to

  sell an idea

  from

  deck structure

  to

  narrative delivery

• Proven experience in

  client presentations, product integration

  , and building GTM strategies
• Sharp instincts on what makes an idea

  sellable

  ,

  scalable

  , and

  impactful

Bonus Points:

• Experience working on

  e-commerce

  ,

  D2C

  , or

  quick commerce platforms.

• Prior exposure to

  ad product teams

  or co-creating solutions with Product Managers.
• Ability to work with data teams to validate or shape creative decisions.

What Makes This Role Exciting

redefining how India shops

From launching India-first ad formats to crafting ideas that move culture and sales, you’ll shape what brand solutions at Zepto means.

The Ideal Candidate

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