Job
Description
Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time, making every second count towards life's real joys. The platform has revolutionized rapid commerce in India with cutting-edge technology and strategically optimized delivery hubs. Offering an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys, and more, Zepto delivers across 50+ cities in 10 minutes*. Zepto Caf extends the commitment to convenience, featuring a curated menu of over 200 fresh items. We are looking for a Lead Creative Strategist to join our lean, high-impact team that sits at the intersection of product, marketing, and advertising. This role is pivotal to Zepto's fast-growing ads business where innovation meets commerce, and storytelling meets scale. As a Lead Creative Strategist, you will mentor a lean team of creative minds, shape GTM narratives, build platform-native IPs, and play a pivotal role in Zepto's mission to redefine how brands connect with India's next-gen shoppers. In this role, you will lead the creative response on brand briefs from decoding the ask to delivering solution-first, platform-native ideas. You will build and present high-conviction pitch decks to clients and agencies, often alongside the sales POC. Collaborating with cross-functional teams, including Ad Sales, Product, Marketing, Design, and Ad Ops, you will convert concepts into live campaigns. Additionally, you will lead sale enablement by training teams on new ad solutions, capabilities, and creative best practices. Ensuring process discipline through internal threads, structured briefing, and prioritization aligned with revenue impact will also be part of your responsibilities. You will guide junior strategists and ensure quality control across all outputs. The ideal candidate for this role will have 8+ years of experience in creative strategy, branded content, or platform monetization (agency, publisher, or tech product side). Deep understanding of digital storytelling, content marketing, and platform-native formats is a must. Strong ability to sell an idea from deck structure to narrative delivery, proven experience in client presentations, product integration, and building GTM strategies, and sharp instincts on what makes an idea sellable, scalable, and impactful are essential. Bonus points for experience working on e-commerce, D2C, or quick commerce platforms, prior exposure to ad product teams or co-creating solutions with Product Managers, and ability to work with data teams to validate or shape creative decisions. Join Zepto to redefine how India shops and build the blueprint for how brands advertise in this new world. Shape what brand solutions at Zepto mean by launching India-first ad formats and crafting ideas that move culture and sales. The ideal candidate is proactive, inquisitive, and thrives in dynamic, fast-paced environments a self-starter who can go from idea to execution with clarity and hustle.,
