GTM & GA4, Attribution for Paid Ads

We’re Y77, a performance-driven digital marketing and analytics company. We’re looking for an experienced Google Tag Manager and GA4 specialist with deep expertise in paid media attribution to support us on a contract basis. We are looking for individuals who are curious and eager to learn how AI can drive better outcomes across modern digital workflows.

This role is ideal for someone with strong technical knowledge of tracking infrastructure and attribution setup across Google Ads, Meta, TikTok, and other paid platforms, someone who can work independently and deliver clean, production-ready implementations under tight timelines.

Key Responsibilities:

1. Plan and implement end-to-end GA4 setups with a focus on accurate paid media tracking
2. Build and manage GTM containers for dynamic conversion and event tracking
3. Configure pixels, events, and Conversion APIs (Meta, Google Ads, TikTok, etc.) using GTM
4. Fix attribution gaps across web/app, cross-domain environments, and multiple platforms
5. Align tracking with campaign strategy to ensure reliable reporting and ROI measurement
6. Audit and troubleshoot broken or misfiring tags, duplicate events, and dataLayer issues
7. Support server-side tagging (if required) to improve signal quality for paid channels
8. Build Looker Studio dashboards for media performance and attribution clarity
9. Document all setups clearly and collaborate with internal teams and media buyers

Required Skills and Experience:

1. 4–6 years of hands-on experience with GA4 and GTM setups
2. Proven expertise in attribution for Google Ads, Meta, TikTok, and other paid platforms
3. Deep understanding of the GA4 event model, data layers, and GTM implementation best practices
4. Experience with client-side tagging (server-side tagging is a plus)
5. Proficient in using GTM preview/debug mode, Chrome DevTools, and tag testing tools
6. Strong communication skills and the ability to write clean, structured documentation
7. Comfortable working with performance marketers and adapting to campaign needs

Nice to Have:

1. JavaScript knowledge for advanced tracking setups or custom dataLayer pushes
2. Familiarity with Google BigQuery or connecting GA4 data into reporting pipelines
3. Experience with consent mode, cookie compliance, or privacy-first implementations