Google & Meta Ads Specialist

WebIndia Master is a leading digital marketing and web development company committed to delivering high-performance solutions. We specialize in transforming businesses through innovative strategies and smart digital marketing practices. We are looking for a highly skilled Google Ads & Meta Ads Manager to join our growing team and drive paid media results for our clients.

Job Summary

As a Google Ads & Meta Ads Manager, you will be responsible for planning, executing, optimizing, and managing paid advertising campaigns across Google Ads and Meta (Facebook/Instagram) platforms. The ideal candidate should have in-depth knowledge of performance marketing, campaign setup, audience targeting, and conversion tracking.

Key Responsibilities

• Strategize, build, and manage Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook, Instagram) campaigns for multiple clients.
• Conduct detailed keyword and audience research to define campaign strategy.
• Write compelling ad copy and design briefs for creatives that align with campaign goals.
• Optimize ad performance through A/B testing, bid adjustments, and audience segmentation.
• Set up and manage conversion tracking using Google Tag Manager, Meta Pixel, and GA4.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Maintain budgets, improve ROAS, and ensure clients' KPIs are consistently met or exceeded.
• Collaborate with the SEO, content, and design teams to align cross-channel strategies.
• Stay updated with platform changes, new features, and digital advertising trends.

Key Requirements

• Proven experience (minimum 1 year) in managing Google Ads and Meta Ads campaigns.
• Google Ads and Meta Blueprint certifications are a plus.
• Strong understanding of PPC, audience targeting, retargeting, and funnel strategies.
• Experience with tools like Google Analytics, Google Tag Manager, Meta Events Manager, and third-party ad platforms.
• Analytical mindset with strong reporting and communication skills.
• Ability to manage multiple campaigns across industries and budgets.

Preferred Skills

• Experience in e-commerce campaigns and lead generation.
• Knowledge of landing page optimization and CRO techniques.
• Familiarity with CRM tools and marketing automation platforms.
• Creative mindset for developing engaging ads and campaigns.

Job Types: Full-time, Permanent

Pay: Up to ₹400,000.00 per year

Work Location: In person