GEN AI engineer

BrandAstra is an AI-powered emotional intelligence platform designed to revolutionize how brands connect with and understand their consumers.By leveraging emotional intelligence, BrandAstra offers real-time social listening and sentiment analysis to help brands assess, predict, and enhance consumer sentiment across multiple digital touchpoints that includes internal and external platforms.

Job overview

Generative AI Engineer

Key responsibilities:

• Design, train, and fine-tune LLMs and generative models (e.g., GPT, LLaMA, BERT variants)
• Build modular pipelines using LangChain or similar to integrate models into marketing intelligence workflows
• Work with the product and data teams to convert raw user interaction and social signals into training-ready datasets
• Implement inference optimizations and retrieval-augmented generation (RAG) systems for real-time outputs
• Evaluate outputs against performance benchmarks, and iterate based on live feedback
• Stay ahead of the latest releases in open-source model families, vector stores, and fine-tuning techniques

Must Haves:

• Proficiency in

  Python

• Strong experience with

  PyTorch

  and

  TensorFlow

• Familiarity with

  Transformers

  (HuggingFace library)
• Hands-on experience with

  LangChain

  ,

  LlamaIndex

  , and

  Hugging Face Hub

• Working knowledge of

  LLaMA

  models, RAG workflows, and vector DBs (e.g., FAISS, Pinecone)
• Experience deploying models via

  Hugging Face Spaces

  ,

  FastAPI

  , or similar tools
• Solid understanding of prompt engineering, tokenization, and memory management for LLMs

Qualification

• 3–4 years of hands-on experience in building and deploying AI/ML systems
• Bachelor’s or Master’s degree in Computer Science, AI, Data Science, or equivalent
• Experience working in agile product teams with engineers and PMs
• Familiarity with real-world use cases involving unstructured customer data
• Bonus: Prior work in marketing tech, NLP for business intelligence, or AI SaaS products

What's in it for you?

• Opportunity to work on a category-defining product at the edge of AI and marketing
• A sharp, collaborative team of builders and thinkers
• Flexible work schedule and autonomy to shape your roadmap
• Competitive compensation.

If you're passionate about using Generative AI to help brands understand people better, this is your place.

Apply now and help build the brain behind the world’s smartest marketing teams.