Executive - Performance Marketer

2 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Job Description

📢 Job Title : Executive - Performance Marketer

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About the Role:

Performance Marketer



Key Responsibilities:

Google Ads (Search, Shopping, PMax, Display, YouTube)

  • Monitor, analyze, and scale paid campaigns based on key KPIs—ROAS, CAC, CTR, CPM, etc.
  • Manage and allocate monthly ad spends exceeding ₹1 Cr effectively across platforms to maximize ROI.
  • Drive traffic and conversions using a deep understanding of full-funnel marketing—top-of-funnel awareness to bottom-of-funnel remarketing.
  • Leverage advanced audience segmentation, custom audiences, lookalike strategies, and dynamic bidding to optimize performance.
  • Use

    GA4, UTM parameters, and attribution models

    to analyze user behavior and campaign effectiveness.
  • Collaborate with design/content teams to A/B test creatives, messaging, and ad formats for performance improvements.
  • Build performance reports and dashboards using tools like

    Looker Studio, Triple Whale, or similar

    , offering actionable insights for campaign refinement.
  • Work closely with product, tech, and analytics teams to align marketing objectives with business goals.



Key Requirements:

  • Google Ads: Search, Shopping, PMax, Display, YouTube
  • Facebook Ads Manager: Advantage+ Shopping, Dynamic Ads
  • Google Analytics (GA4)
  • UTM setup & attribution modeling
  • Familiarity with performance tracking tools like

    Triple Whale

    ,

    Looker Studio

    , etc.


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