Event Content Strategist

Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services. When you join IBM, you join a culture of openness, collaboration, and trust. You join a team of IBMers who are helping technology support a positive global transformation. So join us and experience a place where you can co-create your learning and opportunities. A place where teamwork and unique ideas are treasured. A place where you can bring innovation to life. Your Role And Responsibilities This position is responsible for crafting and executing a content strategy for our most important proprietary and third-party events. The position requires individuals to work collaboratively across the company to articulate a narrative and positioning that aligns audience imperatives and IBM go to market strategy into a compelling and cohesive story. The Event Content Strategist will then work with a variety of stakeholders to translate this narrative into powerful stories bring to life that narrative at our events. Preferred Education Master's Degree Required Technical And Professional Expertise Strong storytelling and writing skills Background in content strategy and pulling together strong, compelling content / story frameworks Strong stakeholder management and collaboration skills Strong project management skills; being able to manage multiple processes and deadlines Strong communication skills Preferred Technical And Professional Experience a deep understanding of the enterprise technology space (AI, cloud, IT automation, etc.) a background in marketing content, strategy consulting or journalism comfort with working in ambigous and highly dynamic environment strong abilities around syntheisizing complex ideas visually (e.g. via Power Point slides) Show more Show less