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Email Marketing Specialist & HTML Developer - (Hospitality)

2 - 5 years

0 Lacs

Noida Uttar Pradesh India

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing html developer css design tracking messaging testing visual report metrics content database communication management wordpress mailchimp hubspot seo crm automation compliance regulations

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary


Email Marketing Specialist & HTML Developer


Key Responsibilities


  • Plan, build, and execute targeted email marketing campaigns
  • Develop responsive and visually compelling HTML email templates and landing pages
  • Design campaign creatives using Canva and Photoshop
  • Segment mailing lists to enable personalized and effective messaging strategies
  • Conduct A/B testing on subject lines, CTAs, and visual elements to improve open and click-through rates
  • Monitor and report on email performance metrics (e.g., open rate, CTR, conversion)
  • Collaborate with content, sales, and product teams to align messaging with business objectives
  • Ensure email database hygiene and deliverability best practices
  • Stay informed on U.S. B2B hospitality trends and email marketing innovations


Qualifications


  • Minimum 2-5 years of experience in email marketing and HTML development
  • Prior experience in hospitality, hotel furniture, or B2B marketing preferred
  • Bonus: Understanding of U.S. hospitality market and buyer behavior
  • Strong communication, project management, and analytical skills


Required Skills & Tools


  • Proficiency in HTML/2and basic WordPress development
  • Hands-on experience with email marketing platforms such as Mailchimp, HubSpot, or Constant Contact
  • Familiarity with SEO, CRM systems, and email automation workflows
  • Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR)
  • Design tools proficiency: Canva, Photoshop
  • Strategic understanding of B2B marketing principles and lifecycle campaigns

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