Digital Marketing Specialist

We are hiring for a Digital Marketing Specialist for Webs optimization Software Solution.

About our Software (Callyzer):
Callyzer is call monitoring and lead management software that helps businesses monitor their sales and marketing teams, including the number of calls made by each team, the number of incoming and outgoing calls, missed calls, and rejected calls

Job Title: Digital Marketing Specialist (Meta & Google Ads)
Location: Ahmedabad, Gujarat (Work from Office)
Company: Webs optimization Software Solution
Job Type: Full-time
Experience: 1–3 Years
Industry: SaaS / IT / Mobile App / Digital Product

Key Responsibilities

• Plan, execute, and manage Google Ads campaigns (Search, Display, YouTube)
• Run and optimize Meta Ads campaigns (Facebook & Instagram)
• Track, analyze, and continuously improve campaign performance
• Build high-performing audiences using interests, behaviors, and lookalikes
• Set up conversion tracking via Google Tag Manager and Meta Pixel
• Conduct A/B testing on creatives, landing pages, and audience targeting
• Monitor and report key performance metrics such as CPL, CTR, ROAS
• Collaborate with the design team to develop impactful ad creatives
• Stay updated with platform changes, advertising trends, and competitor strategies

Requirements

• 1–3 years of hands-on experience with Meta and Google Ads campaigns
• Proficiency in Facebook Ads Manager and Google Ads Dashboard
• Familiarity with GA4, Google Tag Manager, and Meta Pixel
• Experience creating and managing custom and lookalike audiences
• Prior success in lead generation campaigns (SaaS industry experience preferred)
• Strong skills in Excel/Google Sheets for campaign tracking and reporting
• Analytical mindset with problem-solving abilities
• Excellent communication and time-management skills

Why to join our team?

• 5 days working
• An ever-growing team of 80+ highly talented professionals.
• Flexible Working Hours
• Health insurance
• Paid Leave Policy
• Engagement Activities every month
• Positive Atmosphere and Culture combined with Personal Growth
• Job Satisfaction and stability with a suitable policy

Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Leave encashment

Work Location: In person