Digital Marketing Specialist

Company Description Sagar Informatics Private Limited (SIPL) is an ISO 9001:2008 certified software development company based in NOIDA SEC 142 (UP), India. SIPL delivers high-quality, reliable, and cost-effective IT services globally by exploring and implementing innovative solutions for long-term value to customers. JRequired Skill Set – Digital Marketing Executive Hands-on experience with Paid Advertising Platforms : Google Ads (Search, Display, Video, Shopping Campaigns) Meta Ads (Facebook & Instagram Campaign Management) LinkedIn Ads (B2B Lead Generation & Brand Awareness Campaigns) TikTok Ads (Performance Marketing for short-form video platforms) Organic Digital Growth Expertise : SEO (On-page, Off-page, Technical SEO, Keyword Strategy) SMO (Social Media Optimization across major platforms) Analytics & Reporting : Google Analytics, Meta Pixel, LinkedIn Insights, TikTok Pixel Campaign tracking, performance reporting, ROI analysis Content Strategy & Audience Engagement : Strategic content planning for SEO and social media Community building and follower engagement strategies Tools Proficiency : Google Tag Manager, Search Console, Ahrefs/SEMrush, Canva Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager Additional Competencies : A/B testing and conversion rate optimization (CRO) Strong communication & project management skills Up-to-date with the latest trends and best practices in digital marketing Job Type: Full-time Pay: ₹15,000.00 - ₹30,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Ability to commute/relocate: Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Preferred)