Digital Marketing Specialist

About the role:

We are seeking a motivated DM Specialist to join our team. This role offers hands-on experience in planning and executing digital marketing campaigns across various channels. The ideal candidate will assist in implementing strategies to enhance brand visibility and engagement.

What You Need for this Position:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
• Proven experience in digital marketing roles and a basic understanding of digital marketing concepts such as SEO, social media, and email marketing.
• Excellent written and verbal communication skills with a creative flair.
• Analytical mindset with the ability to interpret social media metrics and optimize strategies accordingly.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office suite and familiarity with SEO Tools (such as Ahrefs, Semrush, Moz, etc.).
• Strong understanding of Analytical tools such as Google Search Console, Google Analytics 4, Microsoft Clarity/Hotjar, etc.
• Ability to work independently, manage multiple tasks, and meet deadlines.

What You Will Be Doing:

• Assist in planning and executing digital marketing campaigns, including SEO, SMO, email marketing, social media, and display advertising.
• Collaborate with the marketing team to design, build, and maintain our social media presence.
• Apply SEO best practices to enhance website visibility. This includes optimizing on-page elements such as meta tags, headings, and content, conducting keyword research that aligns with content strategy, and link building.
• Conduct keyword research to identify opportunities for improving search engine rankings. Implement keywords strategically in content and metadata to enhance SEO performance.
• Managing high-quality content for social media platforms, blogs, and websites. Ensure content is optimized for SEO and aligns with the company’s brand voice and goals.
• Utilize analytics tools such as Google Analytics to track and measure the effectiveness of digital marketing efforts. Generate reports on website traffic, campaign performance, and other key performance indicators.
• Brainstorm and contribute to new and creative growth strategies for digital marketing initiatives.
• Work with internal teams to create landing pages and optimize user experience (UX).
• Utilize analytical skills to evaluate customer experience across multiple channels and touchpoints.
• Stay updated with the latest trends, tools, and best practices in digital marketing and SEO.



Top Reasons to Work with Us:

• Join a fast-paced team of like-minded individuals who share the same passion as you with whom you'll tackle new challenges every day.
• Work alongside an exceptionally talented and intellectual team, gaining exposure to new concepts and technologies.
• Enjoy a friendly and high-growth work environment that fosters learning and development.
• Competitive compensation package based on experience and skill.