Digital Marketing Specialist

About Us! We’re a growing e‑commerce brand specializing in Men's Trouser & Jeans.

We're looking for a creative and proactive Digital Marketing & Content Specialist to own our Instagram, website content, and influencer campaigns. This is an exciting opportunity to build brand presence, drive engagement, and contribute directly to sales growth.

Key Responsibilities

• Social Media Management
• Plan, create, and publish regular Instagram content—including posts, Carousel ads, Stories, Reels —while keeping a consistent brand voice and aesthetic.
• Monitor engagement, moderate comments and DMs, and respond promptly to build community.
• Stay on top of trends (hashtags, formats, viral ideas) to keep content fresh and relevant.

• Content Creation & Editing
• Develop visually appealing content: design graphics, capture photo/video, and edit using tools like Canva, Adobe Photoshop, Premiere Pro, or CapCut.
• Write catchy, sales‑oriented captions highlighting product details and brand story.

• Influencer & Partnership Outreach
• Research and engage with micro‑influencers (nano/mid‑tier) aligned with our niche.
• Coordinate campaign logistics—briefs, content direction, reviews, and tracking ROI.

• E‑commerce Support
• Collaborate on website content updates—product pages, blog posts, landing pages.
• Assist with SEO for social and web content to improve visibility and traffic.

• Analysis & Optimization
• Track performance metrics (likes, saves, clicks, conversions) using Instagram Insights, Google Analytics, etc.
• Identify growth opportunities, A/B test campaigns, and iteratively optimize for better results.

Qualifications & Skills

• 1–3 years in digital marketing or social media roles, preferably in e‑commerce or fashion.
• Proficiency in content creation tools: Canva, Photoshop, Premiere Pro, or CapCut.
• Strong written communication: ability to write engaging captions, briefs, and email outreach to influencers.
• Understanding of social media platforms (IG), trends, hashtag strategies, and Reels style content.
• Familiarity with performance measurement tools – Instagram Insights, Google Analytics, basic SEO.
• Ability to work cross-functionally with photography, web, customer service, and fulfillment teams.

Nice to Have

• Experience negotiating with influencers or agencies.
• Basic graphic design or web editing (via WordPress or Shopify).
• Email marketing or ad campaign experience (Facebook/IG Ads, Mailchimp, etc.).

Why You’ll Love This Role

• Be the creative force behind our brand’s social voice and visual identity.
• Play a key role in scaling our e‑commerce growth.
• Autonomy with room for experimentation and impact.
• Great for someone who enjoys mix of creative content, marketing analytics, and influencer relations.

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Schedule:

• Day shift

Work Location: In person